7 Levels of Internet Marketers
Copyright (c) 2006 Quick Turn Marketing International,
Ltd.
If you want to jump-start your life and your business,
you have to know what type of Internet Marketer you
are.
True financial success only comes to those that master
this concept. So ask yourself, “Do you know what kind
of Internet marketer you are”?
Have your marketing experiences on the Net been
positive, negative or mixed?
I’m sure by now you want to know why you get the
results you do (positive or negative) that you get
when you market online, right?
If not, you should…
Let me tell you some hard facts. I have spent years
around hugely successful and rich Internet marketers.
I’ve personally helped thousands of Internet marketers
excel and realize their financial dreams.
While working with many of these marketers, I
discovered a simple secret. One that may be the key to
your financial success.
Despite the many and varied personality types in the
world (and there are many my friends), there are
really only seven basic types (or levels) of
marketers. And while it is common for an individual to
drift a little from one entrepreneur type to another,
most people will stay fixed at one level or marketing
their entire lives.
This is bad news.
Far too often I see people who are “stuck” at one
level of marketing. Why is this bad? I’ll tell you… it
prevents them from realizing their true financial
potential. Sound dire? It is, but don’t worry.
The good news is that anyone, with a little effort,
can easily upgrade their marketing skills and realize
financial stability (even you!).
The first step you need to take to upgrade your
financial status is identifying what type of marketer
you are. Knowing this will provide you a clearer
understanding of why you achieve (or don’t achieve)
the financial results you want and need to realize
your dreams.
With this new awareness and understanding, you can
adopt (or maintain) the attitudes necessary to reach
the level of marketing you want and need to succeed.
You can then reinvent your marketing strategy using
this awareness and take the proper action needed to
realize the financial results you so richly deserve.
As you read through the seven levels of marketers
provided below, I want you to know that at various
times in my life, I have been at almost every single
one of them. It was only as my knowledge and
experience increased that I was able to upgrade to the
level I am at today.
At some point while reading the descriptions of each
level, you will probably recognize where you are or
where other people are you know.
I recommend while reading you write down where you
currently are as you discover your level, to help
improve your awareness of your current strategy. This
will also help you realize where you need to go.
Here are the seven levels of Internet marketers.
Level 1 - The Mooches
The “Mooches” are people at the very bottom level of
marketing. They’re clueless and sit around wasting
their time. Most are completely ignorant of the
moneymaking opportunities available on the Web. These
people spend their time whining about their financial
status without taking the time to evaluate what they
need to do to get ahead.
Most Mooches don’t have a clue about Internet
marketing. If you ask them what the Internet is for,
they’ll say, “to chat” or “to e-mail friends” or even
better, “to watch porn”. You know, something useless.
They are the kind of people you see working dead-end
jobs with nowhere to go.
They don’t like what they do and find plenty of time
to complain about their job, but no time to do
anything about it.
Most Mooches don’t take time out to invest in
themselves or their self-education. They have no
self-esteem and feel that richness and financial
security is out of their reach.
While they may admire the achievements of others, they
don’t see themselves as winners. Most believe the real
winners are “lucky” rather than savvy people. They may
know people who are successful, but they allow their
fears to hold them back.
Here’s a brief summary of Mooches top traits:
* Ignorant of the Internet and all it has to offer.
* Believe the Internet is for fun not for making money.
* Lack any marketing savvy.
* Lack the motivation necessary to succeed.
* Have poor self-esteem and are afraid of taking
chances.
* Believe real fortune is a matter of luck rather than
skill and hard work.
My advice: Shut up, stop whining and get a damn life.
No one is going to hand you the winning lottery
ticket. If you want to succeed you have to believe in
yourself and work hard to get where you want to be.
Period.
Lever 2 - The Wanna-Be
The “Wanna-Be” has ambition, but not enough. They
wander around in the dark looking under stones for a
magic treasure box. They want to make money, but don’t
have a clue how. They get sucked into ridiculous scams
and waste their money on garbage ideas that won’t get
them anywhere. They need to get smart quick about
where they need to go to turn their life around.
Most Wanna-Be marketers have heard of the Internet and
know people who make money on the Net, so they are
easily excited about opportunities. Unfortunately they
spend most of their money on MLM and other moneymaking
scams rather than chasing real opportunities.
You’ll recognize this person as the kind of person who
rapidly floats from one business opportunity to
another, dreaming one-day money will just fall in
their lap. They want to make money, but lack the drive
and motivation necessary to succeed.
They are too busy spending their time looking for “get
rich quick” opportunities, so they spend a lot of time
signing up for “guru” mailing lists and fast money
scams.
Most don’t have a clue it’s not their lack of money
but their lack of knowledge that is keeping them from
succeeding.
Wanna-be’s would do better if they just took some time
to find out what it takes to work smarter. Here’s a
quick summary of Wanna Be top personality traits:
* Like Mooches, lack real motivation.
* Want to make money but haven’t figured out how.
* Fail to take real responsibility for their actions
and their life.
* Believe money grows on trees.
* Easy prey for scam artists. They invest in cheap
opportunities believing this will fulfill their dreams.
My advice: If your life stinks, it’s your fault!
Moneymaking is hard work. You have to put yourself out
there, learn all there is to learn and then DO it. You
can’t rely on get rich quick opportunities or you will
continue to fail.
Lever 3 - The Pretend To Be
The “Pretend To Be” is living a lie. They pretend to
work hard, to do what it takes to get where they need
to be. But they don’t actually DO anything. Most are
perfectionists, worried about getting it right the
first time. They don’t realize just how much they can
learn even by making a few mistakes.
Most Pretenders are waiting for the perfect time to
start a new business. They don’t realize the perfect
time is NOW. They talk talk talk about starting an
Internet business but lack the guts necessary to DO
IT. Many have successful offline businesses and spend
lots of their hard earned money attending seminars and
buying e-books about Internet marketing.
They may lie to themselves believing that they are
preparing themselves for the day they will jump in and
DO something. These guys know a lot but don’t take
action, so ultimately they set themselves up for
failure.
A good example of a Pretender is a successful
overworked doctor who spends $20,000 on info-products
but doesn’t develop a website. The Pretender doesn’t
understand a key principle of this industry… You don’t
have to get it right the first time; you just have to
get started.
They say they want a successful business, but the
truth is they are afraid to step out of their comfort
zone. They lack courage, and instead hide behind what
they know rather than taking a chance and exploring
the unknown.
Key traits of the Pretender include:
* The like to talk the “talk” but don’t walk the
“walk” when it comes to their life and their business.
* They lack courage and fear the unknown.
* They fool themselves into thinking they are making
progress by buying more and more useless products and
attending seminars. They never actually do anything
however.
* They live under false pretenses, believing there is
a “right” time to start and a “wrong” time. (There is
no right time unless that time is NOW!)
My advice: You don’t have to get it right, you just
have to get it going. Get off your butt and start
doing.
Level 4 - The Newbie
The “Newbie” is on their way to the fast track, they
just lack experience. They have the desire to learn
and grow, and may have the skill and talent necessary.
They jump into opportunities with all the freshness
one would expect of an eager beaver in the industry.
They have done some homework, but lack the technical
know how to get where they need to be.
There is hope for the Newbie. They feel excited and
probably have read a few books about Internet
marketing. Unlike Pretenders, they are willing to
invest a lot of time in themselves. They will buy
resale rights, reprint rights, licenses of many
products… but lack the know how about how to market
them.
They may already be making a few thousand bucks each
month, but have the potential to make a lot more if
they focus better and improve their technique.
They don’t understand it’s not the products you sell
but the MARKETING that leads to financial success.
It’s not what you sell, but how you sell it.
Newbies have ambition they just don’t have enough. The
lack the technical knowledge necessary to take their
business to the next level. They also believe that to
succeed they have to do everything themselves, when
what they really need is the help of an expert. They
are control freaks that believe, “If you want
something done, you gotta do it yourself.”
Most Newbies have tunnel vision. They fail to see the
big picture.
Key traits of the Newbie include:
* Most Internet marketers fall into this category.
* Most feel confused about the right approach to
marketing.
* They think it is enough to build a dynamite site,
that if you build they will come.
* They lack a basic understanding of marketing.
* Most of them are broke so they can’t afford to hire
anybody.
* Lack of vision - don’t know what they want to
achieve in the long-term.
* Lack of direction - don’t know want to do next and
how to take their business to the next level.
My advice: If you could get there on your own, you’d
already be there. Ask for help if you want your
business to rise to the occasion and if you want to
reach the next level.
Level 5 - The Marketer
The “Marketer” is well on their way to victory. They
are making some money. They are strong marketers. They
still lack the ambition necessary however to get off
their butt and do what they need to do to truly
realize victory.
Most Marketers have a website or a moneymaker but
don’t have a business. They posses a strong
understanding of marketing, copywriting and traffic
generation and have a clear sense of what their
audience is looking for. They are often leaders within
their niche and make good money.
They enjoy a comfortable living. The problem is they
are sitting on their “ass-ets” and thinking what they
have accomplished so far is all they can do. They fail
to realize there is more opportunity available if they
are willing to put in a little extra effort.
They are more comfortable hanging out in their comfort
zone. A good example? A client of mine making $10,000
a month. He is making a good living, but fails to
realize he can make even more.
Most savvy marketers think they know it all and have
seen it all but they haven’t. They often compare
themselves with Level 1 to 4 instead of Level 6 and 7.
It is this low expectation of themselves that kills
them.
Many have the ambition to make more money but lack the
knowledge necessary to do this. Because of this they
feel stuck.
Key traits include:
* Have created some success but fail to realize they
can create more wealth if they apply themselves.
* Are afraid to step out of their comfort zone.
* Many are playing not to lose instead of playing to
win.
* Most will excel and prosper quickly if offered
guidance.
* Have the potential to take their business to the
next level.
My advice: You don’t know what you don’t know. You
can’t solve a problem with the same mind that created
it! Get a mentor. Raise the bar, improve the
expectations you have for yourself.
Level 6 - The Master
The “Master” is a smart marketing agent. They are
making good money, and can teach others how to do the
same. Most are visionaries, charismatic leaders who
have a good handle on everything they need to succeed.
They’ll fail only if they stop thinking about what
more they can do. There is always more success just
around the corner, if only one takes the time to look.
The Master marketers are millionaires, or at least
making 6 figures a year. They are leaders in their
industry. They are well versed in direct response
marketing and can teach others. They have a vast
amount of knowledge both online and offline and
experience working in different businesses.
Most have experience working with adversity. They are
high performance people who make great mentors. Most
understand traffic conversion and traffic generation.
The Master marketer can get into any niche and make
money, even if they don’t have any affinity or
experience working with a niche.
They recognize the Internet is nothing more than a
medium they can use to make money. They integrate
online and offline marketing. They posses a solid
understanding of copywriting, testing and tacking.
They build a team of experts around them and delegate
responsibility to talented people.
They create a vision and strategy. They understand
that less control actually translates into more
control. They don’t worry about managing the
day-to-day but rather focus on the big picture. They
empower their team to excel and create money for them.
Key traits include:
* Outsource almost everything except the marketing.
* Never stop learning - Stay hungry and keep learning
and investing in themselves.
* Believe in themselves and their ability.
* Have a clear vision of they want to accomplish.
* Understand their business is there to serve them,
not the other way around.
My advice: You’re more than what you have become, if
you allow yourself to go beyond. There is always
something more you can achieve if you set your mind to
it.
Level 7 - The Entrepreneur
This is where everyone should aspire to be. The
Entrepreneur has already achieved true victory. They
are the models that others try to mimic and follow. If
you ask me, your goals should be no less than
achieving “The Entrepreneur ” statue.
These are the multimillionaires, the master sales
people and the master marketers. They have a strong
team of talented people with different expertise
surrounding them.
They hire people that are smarter than they are to
ensure their success. They have a clear vision for
their company in the short-term (1-3 years) and in the
long-term (5-10 years). Most sell their Internet
business at a profit of millions of dollars.
These are the people taking their companies public.
They are raising capital and selling to the public… to
shareholders… but not to customers.
They have an exit strategy in place before starting
something new. They recognize the purpose of a
business is to sell it or put it on autopilot so they
can enjoy their lives to the fullest. This is where
you want to be.
Key traits include:
* Visionaries and entrepreneurs.
* Taking their companies to public.
* Raising Capital.
* Website could be making millions a year.
* Have professional managers running their business.
* Example: ebay.com, google.com, yahoo.com… etc.
My advice: Give back to society.
So now I ask you… Which one are you? Which one do you
want to be? The people you know, which level are they
at? Are they realizing their dreams? Why or why not?
You have to ask questions, have a firm understanding
of where you are NOW and where you WANT to be soon if
you want to succeed. Don’t just charge ahead blindly,
but don’t sit on you’re ass either.
If you want to succeed, take charge of your life and
your financial future. Find out where you are, and
what steps you need to take to be where you want to be.
Sincerely,
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.websiteconversionexpert.com/cmd.php?Clk=1718048