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Donald Trump’s Marketing Secrets Revealed!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

It’s official!

Now in it’s third season, Donald Trump’s killer
television series “The Apprentice” is officially a
“franchise.”

With new seasons in the making, a clothing line that
carries “The Apprentice” brand, DVD’s in production,
and mega-fortunes to be made, it’s no surprise that
the king of real estate… a man who knows a good
thing when he sees it… is involved.

I like Donald Trump a lot.

Mostly because I learn something new from him every
time I watch him in action.

One of the barbs critics aim at Donald Trump is that
he’s a shameless egomaniac who can’t get enough of the
spotlight.

Well, they may call it egomania, but from my
perspective… it’s a brilliant business strategy.

I’ll admit it: I’m a marketer.

My job is to make people sit up and take notice of my
clients (and their products or services), and to
deliver a “brand” message at every opportunity.

That’s exactly what “The Donald” does.

If that makes me him an egocentric,
self-congratulatory target for media pundits, who
cares?  Because it also makes him a “household
name”…in households from Bangor, Maine to Bangkok
Thailand.

Brand recognition is the foundation of every marketing
strategy.

If you’re a small business owner, YOU are your brand.

That means you must sell yourself as well as your
product or service.

Trump understands the concept, and what’s why you see
his brand Trump on everything.

You’ve got to be willing to get name out there…
Willing to say, “Hey look me!”… Ready to stand up
for yourself, believe in yourself, and blow your own
horn…

Loudly and as often as possible.

Have you noticed that each episode of “The Apprentice”
includes a segment devoted to a current Trump project?

This as an opportunity for “The Donald” to billboard a
success story.

Week after week, he tells millions of people, “I’m a
great real estate giant and here’s the proof.”  Take a
tip from “The Donald”…

You’ve got to be your own full-time marketing campaign
24 hours a day… because nobody else will!

Especially if you’re an entrepreneur.

When you’re the own of a business, especially a new
business, it’s kind of like being a parent.

Before your business can “talk”… before your “little
one” has grown and established a reputation that
literally “speaks for itself”… you need to be the
“spokesperson.”

How long will this last?

You may not want to hear this, but the answer is –
forever.  You must always be ready to carry the banner
for your business and your success.

So, before you give Donald Trump “two thumbs done” for
shameless self-promotion, consider how his ego… and
his knack for savvy marketing… is a real asset to
his business empire.

If it’s good enough for “The Donald,” it’s good enough
for me… and YOU, too.
The next time you sit down for the next episode of the
“Book Smarts vs. Street Smarts” season of “The
Apprentice,” open your mind.

Instead of picking at the negative traits of “The
Donald” or his “top guns” Carolyn and George, think
about their success and ask yourself…

What can I learn from this guy? How does he marketing
himself? How can I adapt this concept to me and my
business?

The truth is, if you can’t get at least a handful of
“golden nuggets” from this super-successful
entrepreneur, you may be hopeless.

What I’d like to do is share some of the key marketing
insights I’ve learned from Donald Trump and “The
Apprentice” that you, too, can use in your business.

Before we get to the marketing insights, however,
there’s a bigger business concept that you need to
understand.

I’ll give it to you the way I like best… straight…
“Lok-ed and loaded” to blow your mind:

You have something to learn from people of any age,
any background, any education, and any level of
success.

The candidate on “The Apprentice” can’t hold a handle
to Donald Trump’s success.  Yet each week, they pull
rabbits out of hats, rising (more or less) to meet the
challenges presented to them.

Every new task makes them better in business as they
evolve, refine strategies, and respond to what they’re
learning.  There’s no better formula for success than
the flexibility and resilience they demonstrate.

So don’t just focus on “The Donald” for your weekly
dose of marketing magic.

Keep an eye on the candidates, too! You never know
who’s got something to teach you.

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Apprentice Marketing Lesson #1 - Too Much Is Never
Enough

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Actually, “too much is never enough” was a successful
slogan from the early days of MTV, but it could just
as easily be the “poster child” for marketing.  You
can never connect with consumers too frequently.

There’s a marketing truism out there:  To sell a
prospect, you’ll need to make repeated contact. 
That’s why most direct mail campaigns use a minimum of
three messages, why magazines put as many as five
subscription forms in each issue, and why “The Donald”
says the word “Trump” as many times as he can in every
episode of “The Apprentice.”

Does it make a difference? Can it make “The Donald”
even more successful?
Definitely.

In the 21st Century, every consumer is bombarded with
advertising messages…up to 3,000 a day for some people.

After a while, they just tune out. Or, if they don’t
tune-out, consumers are often so distracted that they
don’t really hear or see a marketing message.

It’s more effective to send three mailers to 1,000
prospects than one mailer to 3,000though the cost is
the same. Another approach is a “timed” or “sequenced”
campaign.

In this kind of campaign, message #1 is a teaser. #2
is the “guts” and a gift offer. #3 gives ordering
instructions. The sequenced approach allows you to
generate both expectations and recognition.

Prospects look forward to hearing from you.

It doesn’t take a rocket scientist to figure out that
you need to keep hammering away at the eyes and ears
of potential prospects. But the main reason for this
many not be as obvious as you think…

By repeating your marketing message over and over, you
“imbed” that message in the consumer’s mind. Then,
when the consumer needs what you have to offer,
they’ll think of you first… even if aren’t actively
marketing to them in the moment.

The goal is to make yourself the automatic go-to
solution for a problem whenever that problem occurs. 
The consumer’s sub-conscious will do the driving.

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Apprentice Marketing Lesson #2 - Sex Sells, But Too
Much Sex Repels

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The candidates chosen for “The Apprentice” are
uniformly attractive, articulate, and the kind of
people that most other people enjoy looking at.

The producers of the show — including Mark Burnett
who produces that other mega-hit “Survivor” — know
that sex sells on television.

Sex sells in marketing, too.

During the second season of “The Apprentice” when “The
Donald” pitted the men against the women, tasks were
routinely won thanks to sex appeal… women’s AND
men’s.

(You may recall that the men’s team used one of their
attractive members to flirt with and win over a table
of gay diners during a restaurant challenge.)

But if you weren’t watching closely, you might have
missed the episode where sex didn’t sell — big
time… and THAT is the point of this mini-lesson.

In one of the last episodes of the second season,
candidates were challenged to sell candy.

On one team, two blonde women donned matching red
leotards and flashed — their smiles only — at male
prospects.

Sales were brisk because, as we all know, sex sells…
and for most men there’s nothing sexier than a leggy
blonde.

The other team was struggling, so with just minutes to
spare before the end of a task, one team member
offered to drop her skirt as a way to convince male
passersby to buy her candy.

They bought… in droves.

They weren’t buying candy, of course, they were buying
sex… just like the guy who finds a car suddenly
irresistible because of the leggy swimsuit model
that’s advertising it at the Auto Show… and just
like the guys who bought from the blonde “twins” on
the other team.

The problem with the “buy my candy and you can see my
buns” approach is that it was over the top.

As “The Donald” pointed out in the boardroom, the
candidate wasn’t selling candy… she was selling sex
literally, with a candy bar bonus.

That, my friends, is why so many marketers are
referred to as prostitutes… and why the candidate
who dropped her skirt was dropped from the show at the
end of the task.

As “The Donald” put it so eloquently: You’re fired!

The skirt-dropping candidate was fired despite the
fact that she had fulfilled her mission — to make
money.  Why?  By over-selling sexuality, she left a
negative over-all impression.

Sex is powerful stuff…use it wisely and sparingly.

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Apprentice Marketing Secret #3: Cross-Promotion

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I’ve talked about this concept until I am blue in the
face, but I still meet prospective clients who
stubbornly say, “My product is such a winner that I
don’t need to partner with other businesses and give
away any of my profits.”
That’s insane!

Or more delicately “No man is an island”…and no
business is either. There’s not a company on earth
that can survive without a constant stream of
qualified prospects coming through the door.

So it doesn’t matter what industry you’re in or what
product/service you make available, whoever you are…

Tying your product to another popular product,
service, business, or person is always a winning
marketing strategy.

“The Apprentice” has featured cross-promotions with
Burger King, Pepsi, the Planet Hollywood restaurant
chain, and other well-know, extremely successful
businesses.

If these super-corporations benefit from
cross-promotions, doesn’t it seem logical that your
business can, too?

The biggest trend in high-end marketing today is film
and TV cross- promotions. Ever since E.T. gave Reese’s
Pieces a huge boost, marketers have aggressively tried
to get their products “placed” in films and television
shows.

Having a good product or service is NOT enough…
although it’s certainly “Job 1.” Quality and value
bring your customers back for more. But how the heck
do they do how wonderful your stuff is if they haven’t
even bought from you yet?

In order to make a sale, you need someone you can sell
to. To achieve that you need effective marketing
systems to get these people in your funnel in the
first place.

Cross-promotion is the key.

Customers who are already “sold” on the business your
partnering with become, essentially, pre-sold on you.

And cross-promotion allows you to expand your
marketing reach without spending any additional
marketing dollars.

Can you imagine how much Burger King would have to pay
for a 15-second spot during “The Apprentice.”

By appearing within the show in a carefully negotiated
cross-promotion, Burger King gets all the gain (aka
the audience) with none of the pain (advertising
expenses)

What did “The Donald” get out of all of this?  In
addition to finding a company willing to let his
apprentices take over their business for the day,
consumers will now “think Trump” when they purchase
one of the burgers promoted on the show.

Clever, huh?

You’re Fired… Fired-Up, That Is

I’ve “distilled” the essence of just three of the
effective marketing concepts that Donald Trump has
accidentally shared on “The Apprentice.”  They’re the
same strategies he uses in his own business, but he’s
let the cat out of the bag and now his secrets are
YOUR secrets

If you’re inspired by what you’ve read here and would
like to go deep into Trump’s mind, “The Donald” has
written several powerful books filled with stories,
anecdotes, secrets, and amazingly effective techniques
for making it to the top… and staying there through
thick and thin.

*Trump: How to Get Rich
*Trump: The Way to the Top
*Trump: Surviving at the Top
*Trump: The Art of the Deal
*Trump: The Art of Survival

Did you notice that each book leads with the word
“Trump”? He never misses an opportunity to promote his
brand.

I told you “The Donald” was a master marketer!

And consider this: if you can beg, borrow, or steal
just one or two ideas from a man who’s sitting on a
billion-dollar empire… ideas that could jumpstart
your business empire… wouldn’t it be worth 20 bucks?
(Less if you get a second-hand copy on Ebay).

This is your chance to be “The Apprentice” of Donald
Trump… to learn from the master… without worrying
about getting fired on national television.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

How To Become A High-Paid Marketing Consultant Or
Copywriter - FAST! Part 2

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Question: Dan, if you were starting out and had no
references or a substantial resume, how would you go
about finding paying customers for your services?

To answer your question, I’ll assume you’re a junior
copywriter or marketing consultant.

When I first started out and didn’t know a soul, I’d
open the yellow pages and cold-call the business
owners. I’d go to networking events and try to get
business. (Sucks!)

Sometimes I’d do a little ’switchcraft’ and call the
companies who sent me direct mail letters.

Before I had a track record, I wrote a lot on a
results-oriented basis. This is also know as a ’sink
or swim’ or ‘thrive or starve’ approach.

I’d write an ad or sales letter for a client, with the
guarantee that if the ad didn’t work, I didn’t get
paid. If the ad did work, I’d receive a flat fee.

Once I’d proven myself as a credible,
conversion-oriented copywriter, I switched to
requesting compensation based on a percentage of the
sales.

Ultimately, I changed to a flat fee, plus a percentage.

It wasn’t easy. It’s a good thing that ‘thin is in’
because I’ve been through a lot of lean and hungry
months. I got ripped off so many times I can’t even
count them. Understand… I’m not saying this is what
you should do, but that’s what I DID.

In the beginning, you have to be pretty much shameless
and willing to check your ego at the door.

Be prepared to take on any kind of job for any kind of
price.

You want to make yourself damn busy. You want the law
of supply and demand to work in your favor.

Your goal is to build up a portfolio of satisfied
clients as quickly as humanly possible.

If it soothes your wounded ego, think of the process
as ‘earning as you’re learning.’ By taking a wide
variety of jobs, you’ll not only hone your skills a
hell a lot faster, you’ll also build up a reputation
as someone who’s ‘earned his chops.’

And don’t forget to collect testimonials.

Success breeds success.

Ultimately, just like me, when you’re in demand,
you’ll be able to name your own price and do business
on your own terms. If a prospect has a problem with
how much you charge, you don’t need to have a problem
with them.

All you have to say is, NEXT!’

Don’t worry, if you’re good at what you do, you don’t
have to ’settle for less.’ (If you’re not good at what
you do, and aren’t striving to make yourself better,
you have no business being in business.)

Here’s another plus about providing good value: your
clients will tell other people about you. You won’t
have to go looking for clients; clients will come
looking for you. That’s the position you want to be
in…at the head of the ‘receiving line,’ picking and
choosing your clients.

Your skills are in demand. The business world needs
good copywriters. And good copywriters are rare. So
the pro’s in this profession are always in high demand.

As a marketing consultant or copywriter, you’re better
off if you don’t have to engage in actively persuading
prospects to hire you. You’re in a much more powerful
position, of course, if they come to you.

An excellent way to make yourself the ‘go-to’ writer
that everyone wants is to establish yourself as an
expert. Writing a book, creating a website and
speaking at events are all excellent ways to gain a
reputation as ‘Miss Information’ or ‘Mr. Know-It-All.’

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

How To Become A High-Paid Marketing Consultant Or
Copywriter - FAST! Part 1

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Question: Hi Dan, My husband and I are talented
writers who produce enormous amounts of great content
on a regular basis. I would desperately like to know
how we can streamline our efforts and creativity into
tons of well-deserved moolah.

We know how to create, to work hard, and to gets jobs
done — we just don’t know how to stop reinventing the
revenue-stream wheel. We’re making a lot of changes in
2005 - I want to make sure they involve working
smarter, NOT harder.

I can totally relate to your situation because I’ve
been there myself!
The turning point of my life…what Oprah Winfrey
would call a ‘light bulb moment’… is when I stopped
thinking of myself as a writer and started thinking
myself as entrepreneur.

As a writer, or any profession for that matter, you
get what I called “earned income.” You do a job; you
get paid a buck. If you want another buck, you have to
do another job in an endless cycle of more work for
more money. It’s exhausting!

What you need to do is to create multiple streams of
income in your life…or more specifically, multiple
streams of passive income, income that will keep
coming in without much constant effort or supervision.

When people ask me, “Dan, are you a professional
copywriter?” I always said, “Yes and No.” To me,
writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a
copywriter THIRD.

Writing is a skill I HAVE, but I never look at myself
as only a copywriter.

Marketing is a skill I HAVE, but I never look at
myself as only a marketer.

What I really am is a professional businessperson. I
am involved with quite a few companies owned and
operated by other people, besides running two
companies of my own.

And frankly, the reason I am doing hell a lot better
than other writers who might have 10 or 20 years more
writing experience than me isn’t because I’m a better
writer, a more creative writer, or a genius at
writing…it’s because I’m a genius at business and a
much better businessperson (and with a well-developed
ego, too!)

I surround myself with smart people. I know how to
build a team. I know how to build businesses. I know
how to leverage other peoples money and other peoples
time.

Plus, I am a pretty good public speaker and leader so
I can motivate and influence.

I don’t mean to brag here, but I am trying to make a
point: Most writers know NOTHING else, except writing.

So the $64,000 question you gotta ask yourself is,
“How I can leverage off my skill sets to create
multiple streams of income?”

Can you use your skills to sell other products besides
selling your own services? Do you have the ability to
sell online and offline? Can you use your skills to
write for entrepreneurs get a percentage of the sales
generated?

You see what I mean? The minute you stop thinking like
a writer, the sky’s the limit.

But I gotta warn you, the transition from a writer to
an entrepreneur is NOT easy. And its definitely NOT
for everyone. You’ll have to take risks… and that
can be scary.

You’ll have to be willing to delay gratification and
that can be tough in the age of ‘I want it NOW.’ But
be prepared, when you’re selling a product, you might
not see profits for months and months.

And there will be moments when you’ll feel like giving
up and going back to the same old, same old. You’ll
want to pull the covers over your head, curl up into a
fetal position, and go back to your warm, familiar
comfort zone.

Don’t do it! If you can ‘tough it out’ and if you’re
willing to take the first step, you will be that much
closer to your ultimate goals.

So the short answer to your question is to use your
writing skill to build a business. Start a business in
your spare time. Develop other essential skill sets
that will make you a better entrepreneur.

And you’ll always have your writing to ‘fall back on’
while you’re building your empire!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

How ‘Al Bundy’ Can Boost Your Conversion Rate!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend,

Are you familiar with the advertising campaign,
“Reading is FUNdamental”? Well, here’s something less
“FUN” that the ads don’t mention:

90% of the people in North American have the reading
skills of a 12-year-old.
“So what,” you say?

“Who cares,” you mutter.

“What does the reading level of North Americans mean
to a high-powered, soon-to-be living in the lap of
luxury marketer like me,” you ask?

Get with the program! This is big, REALLY BIG stuff.
If most consumers are at a seventh grade level, it
means:

* Your sales writing must be SIMPLE
* Your sales writing must be CLEAR
* Your sales writing must be EASY ENOUGH for AL BUNDY
TO UNDERSTAND

Don’t think of your average consumer as a discerning,
highly educated person who just loves to crunch
numbers and sift through dense information. If you do,
you’ll be on the copywriting road to hell.

Instead, put an image in your mind of Al Bundy. (You
know… the lovable, if not too bright, guy from the
TV series “Married with Children.”) Believe me,
there’s a “little bit o’ Bundy” in all of us — a
pinch of Al, a hint of peg, Peg, a touch of Kelly, and
a smidgeon of Bud).

When you sit down and write a sales pitch, envision
your customer stretched out on a plaid sofa with a
brew in one hand and the TV remote in the other. He’s
taught his dog to “fetch” the TV Guide from across the
room. When the phone rings, he’s too lazy to get off
his butt to answer. When a commercial urges, “Call
NOW,” he thinks, “Maybe later.”

How motivated do you think this “Bundy” is to place an
order for whatever it is YOU might be selling? You’re
right — not very.

To appeal to all the “Bundys” out there — to get them
off the couch and onto the ordering process — you’ll
need to use words, sentences and paragraphs that are
easy-as-pie on the eye (and the mind) of the consumer.

= = = = = = = = =
The “Al” Factor
= = = = = = = = =

Every time you write a word, sentence or paragraph,
ask yourself this question…

Would Al “get it”?

If the answer is yes… if Al understands it… your
customers will be able to, as well.

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Playing By The Rules When There Aren’t Any
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Are there any hard and fast rules? Wouldn’t that be
lovely? Sorry — no rules in knife-fights and
short-and-sweet marketing copy.

No rules… but many excellent guidelines. Here’s a
sample:

Forget What Mrs. Grammarpants Told You

You know all those rigid rules that you learned from
your high school English teacher? Forget ‘em!  You’re
not writing for a language scholar, you’re writing for
Joe Schmo, the guy who was sitting behind you in
English class trying to figure out how to give the
nerd sitting next to him a hot foot.

Joe Schmo doesn’t mind putting on his glasses to read,
but please don’t ask him to put on his “thinking cap.”
Use plain, easy to understand language that’s so
simple and so direct that even a 6th grader — or
someone with a 6th grader’s reading level — can
understand.

= = = = = = = = = = = = = = = = = =
Writing is “Speaking” on Paper
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When you read your copy aloud, it should sound pretty
much as if you were talking to a buddy face to face.
Don’t use fancy, overblown words and phrases that are
hard to understand. Use words that paint clear and
immediate pictures.

One way to remember this is the word KISS –

Keep It Simple, Stupid
(or more gently, “Keep It Simple, Sweetie.”)

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Put Your Writing on a “Budget”
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As far as words, sentences and paragraphs go… don’t
use a ten-dollar word when a 25-cent “bon mot” will
work just as well.

Less is more. Keep your sentences relatively short…
say, 14-17 words or less. And if you have longer ones,
break them up with ellipsis (…) or dashes ( — ).

As a general rule, paragraphs should not exceed 6
lines. However, I usually stay around 2 to 4. And it’s
a good idea to mix it up… have some one sentence
paragraphs… even one or two word paragraphs…

…exactly what I’ve been doing in this letter to you!

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Learn from the Masters to Earn Like the Gods
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Actually, one of the best ways to learn how to write
clearly is to study proven sales letters. Keep the
ones that “sold” you and the ones that were easiest to
read and then model their layout/style.

If you’re not already collecting sales letters, get
started now.

RUN, don’t walk to add your name to these mailing
lists:

* Agora Publishing - http://www.agora-inc.com/
* Phillips International – http://www.phillips.com/
* Boardroom  - http://www.boardroom.com/
* Rodale Books  - http://www.rodale.com/
* Nightingale Conant  - http://www.nightingale.com/

Shell out a few bucks, buy one or two products from
each of these information “motherlodes” and you’ll get
more good, good-er, GOOD-est sales letters, magalogs,
bookalogs, etc., than you can shake a stick at.

And here’s something for the “Al” in YOU –
everything’s delivered right to your front door! (Have
your spouse answer when the postman rings!)

= = = = = = = = = = = = = = = =
Are You Using Your Tools?
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Did you know that you have a “marketing analyst” build
right into your computer? If you use Microsoft Word,
you can test the readability of your ads and sales
letters using one of the functions in the Tools menu.

Here’s what you do:

1. Click on the Tools button at the top of the screen.

2. A menu will come up. In that menu click on Options.

3. Then you’ll see a Spelling & Grammar button…click
that.

4. Do you see a box at the bottom that says, “Show
readability statistics”?

5. Check that box.

Now whenever you spell check your document, you’ll get
a box that displays the information you need. In
general…

You should aim for a grade level of 6 or lower.
You should aim for a reading ease of 70 or higher.

Neat, huh?

= = = = = = = = =
It’s Time for LCD
= = = = = = = = =

Are you worried about the non-Bundy readers that will
receive your “Simple Simon” (”Simple Al”?) sales
message using LCD (Lowest Common Denominator)
language? Are you concerned about turning off the
“Braniacs” with your pitch?

Don’t worry ahout the Brainiacs. First of all, only
about 10% of the people that read your message fall
into this category — a clear minority. Second, if
you’re offering something the Brainiacs want to
receive, they’ll appreciate the simplicity and clarity
of your message (which the rest of your audience will
also be able to understand.)  Third, Brainiacs LOVE to
feel smart, and they’ll feel like big-cranium,
super-smarties because they’ll understand your message
perfectly.

Even if every consumer you contact is a Dr. or Mrs.
Einstein, or even a little Einstein in diapers,
they’re still going to be busy little beavers, with
lots of things on their minds and 1000’s of
advertising messages vying for their attention
everyday. If your message isn’t a SUPER-AD — faster
than a speeding bullet, more powerful than a
locomotive, and able to jump over the competition’s
message in a single bound — consumers will just
ignore it!

It’s human nature to look for shortcuts and find the
easiest way to our destination. So why would you want
to make a consumer WORK to understand your message’s
“endpoint?” It’s one of the reasons that the new rash
of “cute-sy” corporate identity ads (for ING, let’s
say) are much more than just puzzlin… they’re
ineffectual. It takes a university professor to figure
out what the heck they’re selling)

Dumb… Dumb… Dumb…

So always remember to read your copy with the eye of
the world’s favorite everyman and you’ll never talk
over the heads, but will go straight to the consuming
hearts of your average “Bundys.”

Your marketing sifu*,

Dan Lok

P.S. Here’s another little “golden nugget” to make
sure the “eyes have it”: People read 25% MORE SLOWLY
from a COMPUTER MONITOR than they do from paper. Don’t
cause eye-strain or brain drain. Be EXTRA-clear and as
easy to understand as A-B-C when creating content for
your online sales materials.

*A “sifu” is a teacher  (See, you learn something new
every day!)

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

101 Mind-Grabbing ‘Bucket Brigade’ That Will Keep Your
Prospects’ Eyes Glued To Your Sales Pitch!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend & Subscriber,

It’s getting very hot in Vancouver.

I’m swimming like 3 times a week now. Feels good and
COOL to be in the water. Plus, I’ve lost 5 lbs since I
started swimming again a month ago!

I usually like to go to the pool in the evening…
fewer kids and parents… less interruption… more
room to “splash at will.”

Currently, I can swim the pool back and forth 20 times
without stopping or taking a rest… my goal is to
bump that number up to 30 times… and my ulterior
motive is to live until I’m 100+.

Cheer for me, will ya?

Anyway, let’s get back on track here…

If you want your sales letters to be super-magnets,
with messages so compelling that your prospects’ eyes
are glued to every word, if you want to achieve the
“can’t look away” pull of a car accident… then
you’re going to love this issue of the Rant.

In it, you’re going to learn exactly how to create
your own “grab ‘em, hold ‘em, and never let ‘em go
sales letters… and I’m going to be your teacher.

There are lots of ways to capture someone’s attention.
Stand on the street corner and scream “Hey” at people,
and you’ll have their undivided attention…but only for
a moment.

The biggest challenge in crafting an effective sales
letter is keeping your prospect involved… engaged…
reading. If you forget for a moment to emphasize the
“What’s in it for you” nature of your offer, your
prospects will tune out, turn off, throw your direct
mail piece in the trash or remove your web sales page
from their “Favorites” list.

Your sales letter can’t just get a prospect
interested… it has to keep the prospect
interested…until you make the sale!

“Ah yes, Dan, but how?”

Well, my eager student, to get your prospects to
arrive at “Buy Street,” you need to lead them step by
step through all the benefits they’ll receive from
taking advantage of your offer…overcoming every
possible objection they might raise before it
sidetracks their interest.

“Ah yes, Dan, but how?”

Inquisitive, aren’t you (…if not a little
repetitive)? Excellent. I like curious
question-askers. People with the heart of an explorer
like you usually end up with the bank account of a
sultan… like me! (Excuse me for a moment while I
lasso my ego… it’s on the loose again.)

Okay, back to YOU.

It’s time for you to learn an age-old strategy… but
in a brand new way.

Have you ever heard of a “Bucklet Brigade?” It was a
serious of people who passed buckets of water
continuously from one to another in order to put out a
fire.

Well your Bucket Brigade is going to light a fire — a
sales inferno — under your prospect’s butt… And it
will keep turning up the heat bit by bit until they’re
burning with desire to buy, Buy, BUY.

What exactly is a “Bucket Brigade”?

They’re simply phrases and words that “join” together
paragraphs in your sales copy. Don’t overlook these
“covert operatives” that secretly (but very
effectively) keep your reader “in the loop.”

Your sales pitch needs to be seamless so that your
prospect never has a chance to “slip out” the sides.
They can only go one way — forward to your sales
offer.

A good “Bucket Brigade” is a series of miniature
“cliff hangers” that literally suck your prospects in
your copy and keep them reading until they buy!

There are a probably a million different ways to get
from Point A to Point B to Point Sold, so to save you
time and testing, I’ve compiled a list of 101 Proven
“Bucket Brigade” Superstars for you.

They’ve got the muscle you need to hold on to your
readers until the job (selling!) is done.

Enjoy!

1. As you carefully scan each and every word of this
page…
2. As you may have noticed…
3. Aside from that, one thing’s for sure
4. And that doesn’t take into account the fact that…
5. And here’s some great news for you:
6. And to prove it, here is…
7. A word of caution:
8. Astonishing, isn’t it?
9. And remember…
10. And that’s not all…
11. And best of all…
12. And what’s worse…
13. But before I jump into the details, let me say
this…
14. Back to what I was saying…
15. But don’t take my word for it…
16. But I must let you in on a secret…
17. Before we go any further, I want to set something
straight…
18. But you’re still unsure? You’d rather be safe than
sorry?
19. But what if you could…
20. But make no mistake about it…
21. But wait, it didn’t stop there…
22. But if you’re still not convinced, let me SWEETEN
the deal for you…
23. Bear with me, because I’m going to show you how…
24. But there is just one small catch…
25. But more on that later…
26. But that’s not all… Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet…
29. Bottom line is…
30. But how do you know if (Insert Your Product Name)
is for you?
31. But it doesn’t stop there, either.
32. But don’t worry…
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to….
37. Do you follow me so far?
38. Does this make sense to you?
39. Don’t forget…
40. For example…
41. For instance…
42. Fair enough?
43. Here’s the real kicker:
44. Here’s the story:
45. Here’s something you probably don’t know about…
46. Heck, you don’t even need…
47. Here are some examples…
48. However, the problem is…
49. How can you beat that?
50. Hang on to your seat because…
51. Have you heard enough?
52. Here’s what else I’ll do for you…
53. How?
54. I’m not kidding…
55. If you think it’s nothing, think again…
56. I know, you’re probably skeptical. Right?
57. I can’t stress this enough…
58. In the next 5 minutes…
59. In truth…
60. It all comes down to this…
61. Just imagine…
62. Just let this sink in for a minute…
63. Let me ask you this question…
64. Let’s face it…
65. Look at it this way…
66. Let me show you exactly how this works:
67. Let me explain…
68. Let me give you a bit of an idea of…
69. Let me show you how dead serious I am…
70. Let me be a bit more specific…
71. Let me just quickly recap…
72. Listen, I’m not kidding around…
73. Now, you’re probably wondering…
74. Now, tell me…
75. OK, I’m nearly done, but…
76. OK, let me repeat that…
77. OK, I know what you’re thinking…
78. OK. You might be asking…
79. Reality is…
80. Seriously, put some thought into this…
81. Still not convinced?
82. So instead of wishful thinking…
83. So, here’s what else is in store for you…
84. So hang on while I explain…
85. Think about it…
86. The fact is…
87. The best part is that…
88. To top it off…
89. That’s just the tip of the iceberg
90. There’s a saying…
91. This is really cool…
92. The result?
93. Why?
94. What does all this mean to you?
95. What’s more…
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see…
100. You’re going to love this…
101. Yes, you read that right…

My List is just step-one in creating Your List.
There’re a lot more buckets you can add to your
brigade. In fact, whenever you’re “hooked” by someone
else’s transition phrases, you should jot them down
and “save” them in your swipe file.

You know I advocate testing. So once you finish your
first draft of a sales letter, read it out loud, go
back and really examine the transition sections.

If the flow isn’t smooth as silk… sprinkle a couple
of these “Bucket Brigades” throughout the copy…
you’ll be amazed at the effects it will have!

Sincerely,

Dan Lok

P.S. You should also ask a friend to read the copy out
loud to you.  This is an eye-opening way find if
there’re any glitches. Good copy should sound a lot
like a killer infomercials… compelling to grab your
attention at 2AM and seamless enough that you don’t go
to bed until AFTER you’ve placed your order.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

Traffic Conversion Expert Reveals Little-Known Secrets
To Closing BIG Ticket Deals!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Hogwash!

That’s what I say to people who tell me that their
business is purely and solely a “cheapest price
business.”

People who stubbornly insist that “MY business is
different” are right, but not in a good way.

Their business is different because it will never make
big money.

People who are unwilling to open their eyes to BIG
ideas are solidly parked right in their own way…
their own BIG obstacle to success.

Big money is made by translating great ideas from
outside your industry — whatever it is — into your
industry.  What gives you your competitive edge is a
unique selling proposition (USP).

That’s the key… not your low, low price. (Although
in some instances your price may be part of your USP.)

Recently, I was consulting with a client and I was
explaining my opposition to selling by cheapest price.

She insisted that hers was an intangible, not a
product; that my examples didn’t apply to her
business; and that, basically, I had my head up my
butt. I tried to explain in terms I hoped she’d
understand:

* You can fly coach or PAY MORE to fly first class in
the same plane and get to the same place at the same
time

* You can get financial planning for free from over
half of all financial planners (who make their money
only from commissions) or PAY MORE for the service and
still pay commissions to other fee-based planners.

* You can get your taxes done by H&R Block or PAY MORE
to use a CPA

So the critical question is:

“Why Do People PAY MORE For Some Services When The
CORE SERVICES Offered by CHEAPEST PRICE Competitors
Are Pretty Much The Same?”

“Debbie,” I told her, “You’ve gotta understand: value
differences don’t have to come from the ‘core’ item.”

It doesn’t matter whether you’re talking about a
product or a service.  Value differences usually come
out of areas of expertise and service such as:

* Exclusivity
* Access
* Guarantee

“And Debbie,” I explained, “it’s a hell lot easier to
make money by selling half as much at double the
price. Does that make sense?”

It made sense to Debbie and I hope it makes sense to
you!  Just to make sure, I’m going to give you…

5 QUICK-TURN TACTICS for closing BIG TICKET deals

#1 - Compare apples to oranges.

“Tired of dragging out a bulky food processor and
guessing which attachment is the right one for the
job? The compact Ultimate Chopper is 4 machines in 1
so you can replace your food processor, coffee
grinder, standing mixer and ice cream maker and gain
more counter space in your kitchen.” (Ultimate Chopper)

#2 - Decrease the price by adding valued component
parts.

“Bring your spouse for FREE! Yes, not only can you
come, but you can also bring your spouse for FREE.
This is a ,995.00 value by itself.” (Real Estate
seminar)

#3 - Identify the unique, invaluable aspect of your
product.

“Quite honestly, the majority of currently available
bodybuilding training and nutrition information today
is never going to produce gains for 98% of the
population.

“The pros simply have much better genetics for
building muscle and are taking massive amounts of
anabolic drugs…I’m not a “Mister” anything. I’ve
never won a title.

“I’m just a guy who after 22+ years of trial and error
has figured this stuff out and can relate to the
plight of the genetically average trainee. I
absolutely know what works for genetically average
bodybuilders who want to maximize their potential. I
know exactly what the average guy has to do to make
muscle mass and strength gains as fast as genetically
possible.” (Bodybuilding)

#4 - Make the high price itself a benefit.

“Organic foods are more expensive because production
is more labour intensive and without herbicides,
pesticides and other chemicals, the yield is generally
smaller.” (Organic food)

#5 - Break down the big amount into smaller amount.

“Valuable legal services for less than a cup of coffee
a day, from top law firms! Protection for you, your
family or your business!” (Pre-paid legal services)

If you are going to use “lowest price” to get your
foot in the door to acquire a new client, then the
race is on to “switch” that newly acquired client from
price orientation to value orientation BEFORE somebody
finds ‘em and offers to beat your price.

The Lesson: You CAN charge more for your stuff as long
as you’re showing you client that even though she’s
paying a premium price, she’s getting a good value.
Think “added value.” Think “golden handcuffs”;
benefits/service so good I won’t walk away from it,
even for a lower price.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

How To Use The Most Powerful Force In Selling To
Magnetize Customers To Your Product Or Service!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend,

What is the most powerful, irresistible, GUARANTEED
way to get customers interested in your product or
service?

Did you guess “low price”? Wrong. Do you think it’s
“free?” Try again. “Guaranteed”? Sorry — wrong again.

The answer is simple, but some of the most brilliant
copywriters in the world aren’t “keyed in” to this #1
consumer magnet, so don’t feel bad if you don’t know
what I’m talking about… yet. You will. The fact is…

Not one in a thousand marketers is familiar with the
powerful copywriting appeal that YOU are about to
master.

So what is it that makes a consumer go wild with
interest and beat a quick path to your door? Before I
give you the answer, I want to give you some examples
from other media sources that know how to use this
amazing appeal very, very well.

As you read these headlines, ask yourself what they
have in common?

Television ad:
“Tonight at 11PM, we’ll take you behind-the-scenes at
the Britney Spears concert.”

Magazine cover:
“Secrets to Landing and KEEPING your man.”

Tabloid headline:
“Baby Alien Photos the Government Doesn’t Want You To
See.”

Have you figured out the key concept that’s at work
here?  Is your finger on the button ready to “buzz in”
with your answer?

Congratulations, you right — the headlines above are
TEASERS, guaranteed to speak to every Nosy Rosy out
there.

================================
The Science Behind the Art of the Tease
================================

Publishing and broadcasting professionals know that
teasers tap into a deep, primal emotion that exists
deep inside all of us. A teaser bypasses the brain and
speaks directly to your…

Curiosity!

Yup, whether you want to admit it or not, we’re all
“cats” at heart when it comes to curiosity. Our
whiskers start twitching and we have to start
investigating whatever it is that has caught our
interest. We want to know… we HAVE TO KNOW… more.

And where curiosity goes… sales are soon to follow!

===================
Teasing is Pleasing
===================

Think about why news and publishing media use these
teasers. Is it because they feel they are
“professional” statements of the corporate identity?
No, I don’t think so.

The reason the media loves teasers and uses them over
and over and over is that they…

Get Response Like Crazy!

Broadcasters and publishers are hot on the trail of a
technique that most marketers have no clue about.
Media smarties know that if someone is curious, the
person will be compelled to take some action in an
attempt to satisfy their lust for nosiness.

=======================
Reader’s Digest Gets It Right
=======================

Let me tell you what Reader’s Digest does for every
single issue they publish, to build up the most
curiosity possible. They pick their stories months in
advance and assign titles to them… titles for the
Table of Contents.

The titles are for the table of contents, but the
Digest team brings in focus groups to pick from more
than a dozen “special” titles to put on the paper
cover that consumers will see on the magazine standing
in line at the supermarket. And you can bet the farm
that the titles they choose have been created to
generate MAXIMUM curiosity.

For example, if a story is called, “Exercises you can
do to lose weight.” They will probably end up with a
cover title like, “How to Burn Off Fat Fast!” or “Eat
the Foods You Love, Lose the Weight You Want!” or “The
Amazing Secret to Rapid Weight Loss.”

The people at Reader’s Digest know they have to tease
you to get you to pick the magazine at the check out
counter. Does this strategy work? You decide:

Reader’s Digest is one of the most successful
publications in the world.

============================
The Itch They’ll Want to Scratch
============================

Everybody’s nosy, and everybody wants to be “let in”
on something they think other people know. Even more,
we love to know what we think other people DON’T know.

When we Quick-Turn Marketers have sufficiently
stimulated a consumer’s curiosity, he/she is suddenly
driven by a primal urge and ready to follow our every
instruction. A consumer will do anything to avoid
feeling like “the last to know.”

And when a consumer is willing to follow your
instructions, there’s no better time than that to
start selling!

Your marketing sifu*,

Dan Lok

P.S.  If you re-read this letter, you’ll see that I
used curiosity at the very beginning to whet your
appetite. (Sneaky!)

* A “sifu” is a teacher  (See, you learn something new
every day!)

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

How To Master The Art And Science Of Super
Salesmanship In 3 ½ Minutes Flat!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend,

You #1 weapon in advertising will always be…

Superior Salesmanship.

I am not a born salesman.

If you know my story, I didn’t even have a word of the
English language on my lips when I first moved to
North America. (Even now, my spoken English is not all
that great and it comes with an accent that would put
Arnold Schwarzenegger or Jackie Chan to shame.)

No, I wasn’t born to sell.  I had to learn selling…
the HARD way:  making embarrassing mistakes, blowing
deals right and left, losing clients… and going to
outrageous extremes trying to identify the world-class
salesmen who would teach me the way to do things right.

Well, it’s taken a few years… quite a few years,
I’ll admit, but now I’ve identified the “tricks of the
trade” of selling.

What Took Me Years Will Be Yours In 3 ½ Minutes Flat!

= = = = = = = = = = = = = = = = = = = = = = = = = = = =

Tricks of the Trade #1 - People don’t like to be sold

= = = = = = = = = = = = = = = = = = = = = = = = = = = =

That’s right!  Although every year, trillions of
dollars worth of goods and services are bought and
sold — billions through the mail alone — people
actually don’t like the IDEA of being sold.

What they DO like is the idea of OWNING the product,
or taking advantage of the service that is being sold.

Look at the people in your own life — friends,
family, or business colleagues.  Many of them, no
doubt, love to buy things. (My girlfriend has a “black
belt” in shopping) But I’ll bet that none of them like
to be sold.

In fact, with most people, if you try to sell them
something, they’ll become resistant.  It’s a natural
response to perceived pressure.

In fact, selling may turn-off a prospect who was ready
to buy. So if you can’t SELL, what you can do is TELL.
 In order to tell you about my product or service:

* I get your attention…

* I build rapport with you…

* I explain what’s in it for you…

* I tempt you by appealing to your emotions…

* I create a verbal picture that teases your desires…

* I demonstrate how my stuff can easily solve your
problems…

* I can prove to you that there’re a lot people just
like you who have bought and are very happy with my
stuff…

* I make you an absolutely irresistible offer…

* I describe a deal where you risk nothing, and yet
stand to gain a great deal…

* I handle every single one of your objections…

This is exactly what you’ve gotta do when you’re
writing a sales letter. Don’t apply pressure and don’t
bully your prospect with force.  Use a little finesse
instead.  Don’t force it — romance the hell out of it.

If you TELL you, I don’t have to SELL you… you’ll
sell yourself!

(And that’s killer salesmanship, my friend!)

= = = = = = = = = = = = = = = = = = = = = = = = =

Tricks of the Trade #2 - Hit ‘Em Where It Hurts:

= = = = = = = = = = = = = = = = = = = = = = = = =

With each sales pitch you create, you must focus on
the need or desire that your product will satisfy.

If we only buy what we NEED, there’ll be No Rolex, No
BMW, No Mercedes, No Botox, and definitely NO
Starbucks coffee.  We certainly don’t NEED any of that
stuff, but we WANT them!

Here’s what most people are looking for in one way or
another:

* More money

* More free time

* More respect

* Better physical health

* Better mental health

* Less stress

Remember, people buy what they WANT, not what they
NEED.

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= = = = =

Tricks of the Trade #3 - Even When They’re Sold,
People Need To Satisfy Their Emotional Decisions With
Logic

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= = = = =

Even though people buy for emotional reasons, they
need to feel that their decision was backed by solid
logical reasons.

Think about TV commercials for cars. They offer a
perfect picture of “justification.”

Here’s how they work:

First, there’s a stirring image of the car itself –
beautiful, stylish, new. (In your head: Wow! That car
looks cool…)

In the background, there’s a mountainous landscape (In
your head:  Wow! That’s rugged… like me!) or a
five-star hotel (In your head: Wow!  That car would
give me status.”

And, of course, no car commercial would be complete
without a beautiful, sexy woman.  (In your head:
…let’s not go there!)

Next, you see an interior shot to show how luxurious
your life will be with this car. You get to listen to
state-of-the-art sound system. (In your head: Hmm… I
can listen to my favorite music.)

Then, there’s a shot of the car driving by the ocean.
Put it all together and you have an effective
20-second movie that’s designed entirely to appeal to
emotion.

But wait, the car commercials don’t stop here.

Oh…no way. At the end, they “get down to business”
with numerous bits and pieces of information – the
size of the engine, statistics on fuel economy, speed,
weight, interior space, rankings in national survey,
financing information and customer satisfaction
reports, and so on.

It flashes by at lightening speed, usually so quickly
that you can’t read it.

But Don’t Worry: All This Data Isn’t Meant To Sell The
Car.

It’s included to make YOU feel good and justify the
decision you’ve already made. (I’m gonna buy that baby
now or when I got some money because it’s the SMART
thing to do!)

The lesson: People CAN be convinced, when the facts
are explained, when the risk is taken away, and when
their deepest, most selfish desires have been tickled
and nurtured and seduced.

All right, time’s up! Whew… right on time. 3-½
minutes. (Hey, I don’t just always “hype” the headline
to get you to read my stuff, do I?)

Until next time…

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

The Lazy Writer’s Way to Creating Killer Headlines!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend,

I have a confession to make.

It’s about the title of this article. I stole it and
I’m not ashamed to admit it.

I “modeled” the title after the highly successful ad
headline “The Lazy Man’s Way To Riches.”  Contrary to
what you believe,

Top copywriters don’t make up the “killer” headlines
they write, they steal them.

Now, don’t get me wrong. I’m not talking about
word-for-word plagiarizing here. I’m talking about
taking already “proven” headlines and using them as a
basis for writing your headlines.

Here’s an example of how to do it: Let’s use the
famous headline…

” Who Else Wants To Look Like A Movie Star?”

This headline has been ripped-off (ethically) many,
many times by nasty marketers…including yours truly. 
Why? Because it works!

Let’s say you’re selling a home study kit that teaches
pepole how to get a job fast. How could you adapt the
“killer” headline above for your ad?

How about this:

“Who Else Wants Their Phone Ringing Off The Hook With
Quality Job Interviews?”

After your headline, you’d go into the story. Tell how
tough it is to get an interview in today’s job market.
Show them some stats. Report how most people just hope
the phone will ring after they send out a bunch of
resumes.

Next, you’d go on to tell how your stuff is different.
How using your stuff can help them ace the interview
and get that dream job and make their career wishes
come true…blah…blah…blah…

Got it? Good.

Let’s try another one. Let’s say you’re selling
natural supplements to baby boomers. How about…

“Who Else Wants To Feel Healthy and Young Again
Without Taking Drugs?”
Baby boomers want to feel good and look young. Push
right on their hot buttons and they’ll respond.

Here are a few more examples for different products or
services…

“Who Else Wants To Grow Bigger, Prettier Flowers Next
Spring?”

“Who Else Wants To Be Forever Beautiful Without
Acne…?”

“Who Else Wants To Play Free Golf And Make Up To $ 397
A Week For Playing?”

“Who Else Wants Better Sex All The Time?”

“Who Else Wants To Learn To Play The Piano Without
Years Of Scales, Drills, and Silly Little Songs?”

“Who Else Wants To Build A Million Dollar Practice
Without Cold-Calling, Without Pushy Sales Techniques &
Without Begging People To Do Business With You!”

I think you get the idea.  This is how the pros do it.
Not always, but a lot of the time.

This lazy method of using “proven” headlines to base
your headlines on delivers great results — you have
about a 1,000% better chance of coming with a winning
headline than if you try to dream one up yourself.

A great source for effective headlines are the little
blurbs on the front covers of magazines like Reader’s
Digest, Cosmo, Redbook, Woman’s Day, Men’s Health,
Men’s Fitness and tabloids like The National Enquirer.

Any serious Quick-Turn Marketers should subscribe to
The National Enquirer!

I LOVE The National Enquirer and you should, too.  Did
you know The Enquirer has some of the highest paid
writers on the planet?  Their amazing “word jockeys”
deserve the BIG bucks because they’re the people who
write the amazingly powerful headlines that give The
National Enquirer its ‘edge.’

The writers for The Enquirer are among the best
anywhere in the world. Their headlines and articles
are clean, concise, interesting and most importantly,
easy to understand!  That’s what sells the magazines
week after week.  And that’s why more people read ANY
single issue of The Enquirer than have read the Bible
since it was first printed! (No joke. It’s true.)

You swore you’d never buy another tabloid “rag”, but
time and time again the headlines on The National
Enquirer are so enticing that you feel compelled to
pick it up from the newsstand just to see what the
fuss is all about!

Now that you know the secret to being a “lazy”
headline writer, it’s time for you to act.  Go to the
bookstore or supermarket and pick up the magazines and
tabloids I referred to above. Start writing down any
good headlines and start creating your own little
“Fort Knox” of golden headlines.

Then when it’s time to start writing your sales letter
or ad, just get out your headline collection and go
through them one at a time.

Pretty soon your mind will start to catch fire and
spark a few headline ideas… maybe even a “killer”
headline that will put you and your product/service on
“The Most Wanted” list.

I know what you’re thinking:  you want more proven
headline examples that you can “steal” for yourself.

You’ve come to the right place:  I have hundreds of
winning headlines that I’ve collected and used over
the years. Many are unique and you won’t find them
anywhere else.

Money can’t buy happiness and it can’t buy my Killer
Headline List either.  BUT…flattery will get you
anywhere!  So please, send me an e-mail telling me
that you’re enjoying “Dan’s Rant”.

Stroke my ego a bit and I might feel SO GOOD that I’ll
just “hand you over” a mountain of proven headlines in
one of the future issues of “Dan’s Rant.”

Until next time…

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert