How To Create Amazingly Seductive Offers Only a Moron
Could Resist!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Have you seen the movie “The Godfather”?

It’s a brilliant movie, filled with great scenes,
great lines, and great characters. One of the most
memorable pieces of dialogue is spoken by Don Corleone
after he’s asked how he will convince someone to do
something that person would prefer not to do. The
Godfather replies,

“I’m going to make him an offer he can’t refuse.”

Essentially, the old man is saying, “He better buy
what I’m selling… or he’s dead meat.”  I gotta admit,
this approach is a little extreme and probably not
something you want to try in your business, but it is
a perfect example of an irresistible offer!

An irresistible offer is an “invitation” that is so
clearly compelling, so powerful, and so obviously
attractive that no one in his/her mind could refuse.
That’s the kind of offer you want to make, too.

Personally, I like to create the offer FIRST before I
put my fingers on the keyboard or write a single word
of copy. The initial idea for an offer may come
quickly, but I may spend days just thinking about it,
brainstorming it, framing it and re-framing it, and
playing around with different combination of offers.

Once you’ve got a handle on your irresistible offer,
the rest comes easy…

If your offer is “hot,” your sales copy will
practically write itself and it will easily bring an
avalanche of sales. If your offer is weak, no magic
“phrases and words” are going to save you.

That’s how important a well-thought out,
well-articulated offer is! So the million-dollar
question is: how can you make your offers amazingly
seductive?

Here’re some “Whip Up An Immediate Buying Frenzy” tips
that I’ve learned over the years…

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #1 -Don’t Be A Victim of “Human Nature” -
Get Readers to Act NOW
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

It’s human nature to procrastinate. People need that
extra “nudge.” If your prospect doesn’t take action
the instant he/she is finished reading your ad copy,
there’s a fat chance you’ll lose your prospect’s
enthusiasm, interest, and ultimately the sale.

You can achieve immediate action by either having a
deadline or a limited quantity or preferably both!

Below is a good example from http://www.wizardtalk.com

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Urgent! Time Sensitive Message…

It’ll cost you nothing to get started. Plus, if you’re
not satisfied… for any reason or no reason at all…
you’ll pay nothing ever - guaranteed! (Please read
this entire message right away because, this offer is
extremely limited and may expire for good on DATE!)”
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

You can’t afford to let your prospect “think about
it.” You don’t want them to wait till tomorrow, til
the day afer, or even one extra minute because they
might get distracted or change their minds. You want
them to whip out their plastics and order NOW!!!

Here’s a mathematical formula you need to know: Delay
= Lost Sales. And here’s the flipside:  Fast Action =
Big Money.

State all the specific benefits they’ll get from
taking action now…  Remind them what they will ‘lose’
or miss out by not responding… Have a clearly defined
time limit… Do everything you possibly can do get them
to ACT now!

You can also make your prospects stand-up and take
action now by making your bonuses a limited time
offer… This means if prospects order by a certain
date, they’ll get a bouquet of bonus stuff.

Which leads to the next trick…

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #2 - Overload Your Prospects With Bonuses
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

If you really want to give your readers and hot-foot
and send them running to place an order, beef up your
offer with high-perceived-value bonuses…

How valuable should the bonus be? Your prospect should
feel that he/she will  be rewarded with 2, 5, 10, or
20 times the value of the cost of the main item.

I was watching TV the other night and was absolutely
glued to the information that was on…

Okay, stop laughing. For your information, I like to
watch infomercials MUCH more than regular shows…
they’re just awesome…and the learning opportunity is
unbelievable.  (And I’ve even scored a few great
products through the years, too!)

Anyway, I was watching the Ronco Six Star Cutlery
infomercial… And Ron Popeil, the father of all
pitchmen — Pocket Fisherman, is a personal favorite
– was pitching his Showtime knife set (carefully, of
course, so as not to cut anyone!)…

Pitchmaster Ron was talking about how you can get the
Showtime knife for only 3 easy payments of $13.33… (I
said to myself… that’s a little pricey, but I know
there’s a ton more goodies coming, so I waited… Okay
Ron, show me what you got!)

And then, of course, Ron said, “But wait, there’s
more!”

Ron promised: “You’ll also get the Carving knife…
you’ll get the Large Filet knife… you’ll get the Bread
and Bagel knife… you’ll get the Bread and Bagel knife…
you’ll get the Chef’s knife… you’ll get the saw knife…
you’ll the boning knife… you’ll get the sportsman’s
knife… you’ll get the chop n’ server knife… all for
only for only 3 easy payments of $13.33!”

(You feel the urge the pick up the phone and just dial
the number yourself, don’t you?)

But wait, there’s EVEN MORE! That Ron Popeil is a
“black belt” in the “Bonus Arts”!

“You’ll also get the Cheese knife….” says Ron. 
“You’ll get the cleaver… you’ll the carving fork…
you’ll get the utility knife… you’ll get the paring
knife… you’ll get the garnishing knife… you’ll get the
poultry sheers plus you’ll GET 8 friggin’ steak
knives… ALL FOR ONLY 3 easy payments of $13.33!!!

“Good heavens, haven’t you picked up the phone yet?
You must hurry up because there’s only 2 minutes left…
1:59… 1:58… 1:57… 1:56… hurry up, time is running out,
so start dialing and order NOW.”

Well, I am teasing you a bit… this isn’t exactly Ron’s
pitch… But you get the idea, right?

A Bonus on Bonuses: whenever you add bonuses to your
offer… you must work just as hard selling the bonuses
as you do selling your product or service!

We talked earlier about the best bonuses having a high
perceived-value. That doesn’t happen by magic. You
must build the value in the mind of your prospects…
tell them the worth — financial (tangible) and
emotional — of EACH bonus item and what’s special
about them individually and collectively…

Back to Ron and his Showtime knife… …

After he’s described in the bonuses in extensive and
colorful detail, now Ron has got an amazing offer to
share. He’s not just selling a bunch of knives for $42
bucks. No way!  He’s offering you a $852.75 value for
only 3 easy payments of $13.33.

By factoring in the enormous combined value of the
bonuses, Ron makes it seem as though you’re getting
the original product for free… and then some!

And here’s the beauty part: you can pretty much set
the value at any reasonable level you like. What you
paid for the bonus doesn’t matter…

What matters is the worth of the bonus to the
consumer. So can you see how much more “convincing”
your offer becomes when you assign a specific value to
your bonuses?

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #3 - Make Your Offer As Risk-Free As
Possible
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

“Doubting Thomas” is a Biblical figure… the Apostle
who would not believe the resurrection of Jesus until
he saw Jesus with his own eyes. But “Doubting Thomas”
is also with us today, thousands of years later, alive
and well and living in the hearts of consumers, both
male and female.

Today, everyone is a Doubting Thomas or Thomasina.

Based on centuries of past experience, your prospects
are very skeptical of sales offers. They don’t trust
the offer and they don’t trust you. They’ve been
burned too many times before. They’re afraid of making
a bad decision.

Most importantly, they’re afraid of making a mistake.

Very often, the fear of making a mistake is exactly is
what prevents people from buying.  So acknowledge that
fear… face it head on… and then blow it out of the
water by taking the risk off the shoulders of your
prospect.

If you can turn the risk of loss from your prospects
to yourself — if you can say to consumers, “I’m the
loser if you don’t like what you ordered because I’ll
refund every penny you paid” — you’ll both end up
winners.

Lots of offers have a “money back guarantee” and that
takes away some of the risk. But, if you really want
to explode a consumer’s doubt, make your offer better
than risk-free.

Here are two risk-removing offers. Which one gets your
vote… in dollars?

30-Day Money-Back Guarantee
“Every one of our Widget Executive Pen and Pencil Sets
comes with a 30-day money-back guarantee. If you don’t
find that you’re writing better, writing faster, and
writing neater with your Widget… if you are not
completely satisfied with your purchase for any
reason… simply return it within 30 days for a full
refund of the purchase price.”

Lifetime Guarantee
“Every one of our Widget Executive Pen and Pencil Sets
comes with a lifetime guarantee on the mechanics.
Should your pen or pencil ever develop mechanical
problems simply return it and we’ll replace it with a
new one. You have nothing to lose so order now…”

That lifetime guarantee is pretty powerful stuff isn’t
it? Let’s you envision yourself writing away happily
for the rest of your days on earth.

Kinda makes you feel “safe” to order now, doesn’t it?

So there you have it, the “easy as 1-2-3″ ways to
create an amazingly seductive offer no ane person can
refuse! They’ll be calling you the Svengali of the
Market in no time!

Remember though… use your powers for good!

Yours in marketing madness,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

How To Create Amazingly Seductive Offers Only a Moron
Could Resist!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Have you seen the movie “The Godfather”?

It’s a brilliant movie, filled with great scenes,
great lines, and great characters. One of the most
memorable pieces of dialogue is spoken by Don Corleone
after he’s asked how he will convince someone to do
something that person would prefer not to do. The
Godfather replies,

“I’m going to make him an offer he can’t refuse.”

Essentially, the old man is saying, “He better buy
what I’m selling… or he’s dead meat.”  I gotta admit,
this approach is a little extreme and probably not
something you want to try in your business, but it is
a perfect example of an irresistible offer!

An irresistible offer is an “invitation” that is so
clearly compelling, so powerful, and so obviously
attractive that no one in his/her mind could refuse.
That’s the kind of offer you want to make, too.

Personally, I like to create the offer FIRST before I
put my fingers on the keyboard or write a single word
of copy. The initial idea for an offer may come
quickly, but I may spend days just thinking about it,
brainstorming it, framing it and re-framing it, and
playing around with different combination of offers.

Once you’ve got a handle on your irresistible offer,
the rest comes easy…

If your offer is “hot,” your sales copy will
practically write itself and it will easily bring an
avalanche of sales. If your offer is weak, no magic
“phrases and words” are going to save you.

That’s how important a well-thought out,
well-articulated offer is! So the million-dollar
question is: how can you make your offers amazingly
seductive?

Here’re some “Whip Up An Immediate Buying Frenzy” tips
that I’ve learned over the years…

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #1 -Don’t Be A Victim of “Human Nature” -
Get Readers to Act NOW
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

It’s human nature to procrastinate. People need that
extra “nudge.” If your prospect doesn’t take action
the instant he/she is finished reading your ad copy,
there’s a fat chance you’ll lose your prospect’s
enthusiasm, interest, and ultimately the sale.

You can achieve immediate action by either having a
deadline or a limited quantity or preferably both!

Below is a good example from http://www.wizardtalk.com

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Urgent! Time Sensitive Message…

It’ll cost you nothing to get started. Plus, if you’re
not satisfied… for any reason or no reason at all…
you’ll pay nothing ever - guaranteed! (Please read
this entire message right away because, this offer is
extremely limited and may expire for good on DATE!)”
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

You can’t afford to let your prospect “think about
it.” You don’t want them to wait till tomorrow, til
the day afer, or even one extra minute because they
might get distracted or change their minds. You want
them to whip out their plastics and order NOW!!!

Here’s a mathematical formula you need to know: Delay
= Lost Sales. And here’s the flipside:  Fast Action =
Big Money.

State all the specific benefits they’ll get from
taking action now…  Remind them what they will ‘lose’
or miss out by not responding… Have a clearly defined
time limit… Do everything you possibly can do get them
to ACT now!

You can also make your prospects stand-up and take
action now by making your bonuses a limited time
offer… This means if prospects order by a certain
date, they’ll get a bouquet of bonus stuff.

Which leads to the next trick…

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #2 - Overload Your Prospects With Bonuses
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

If you really want to give your readers and hot-foot
and send them running to place an order, beef up your
offer with high-perceived-value bonuses…

How valuable should the bonus be? Your prospect should
feel that he/she will  be rewarded with 2, 5, 10, or
20 times the value of the cost of the main item.

I was watching TV the other night and was absolutely
glued to the information that was on…

Okay, stop laughing. For your information, I like to
watch infomercials MUCH more than regular shows…
they’re just awesome…and the learning opportunity is
unbelievable.  (And I’ve even scored a few great
products through the years, too!)

Anyway, I was watching the Ronco Six Star Cutlery
infomercial… And Ron Popeil, the father of all
pitchmen — Pocket Fisherman, is a personal favorite
– was pitching his Showtime knife set (carefully, of
course, so as not to cut anyone!)…

Pitchmaster Ron was talking about how you can get the
Showtime knife for only 3 easy payments of $13.33… (I
said to myself… that’s a little pricey, but I know
there’s a ton more goodies coming, so I waited… Okay
Ron, show me what you got!)

And then, of course, Ron said, “But wait, there’s
more!”

Ron promised: “You’ll also get the Carving knife…
you’ll get the Large Filet knife… you’ll get the Bread
and Bagel knife… you’ll get the Bread and Bagel knife…
you’ll get the Chef’s knife… you’ll get the saw knife…
you’ll the boning knife… you’ll get the sportsman’s
knife… you’ll get the chop n’ server knife… all for
only for only 3 easy payments of $13.33!”

(You feel the urge the pick up the phone and just dial
the number yourself, don’t you?)

But wait, there’s EVEN MORE! That Ron Popeil is a
“black belt” in the “Bonus Arts”!

“You’ll also get the Cheese knife….” says Ron. 
“You’ll get the cleaver… you’ll the carving fork…
you’ll get the utility knife… you’ll get the paring
knife… you’ll get the garnishing knife… you’ll get the
poultry sheers plus you’ll GET 8 friggin’ steak
knives… ALL FOR ONLY 3 easy payments of $13.33!!!

“Good heavens, haven’t you picked up the phone yet?
You must hurry up because there’s only 2 minutes left…
1:59… 1:58… 1:57… 1:56… hurry up, time is running out,
so start dialing and order NOW.”

Well, I am teasing you a bit… this isn’t exactly Ron’s
pitch… But you get the idea, right?

A Bonus on Bonuses: whenever you add bonuses to your
offer… you must work just as hard selling the bonuses
as you do selling your product or service!

We talked earlier about the best bonuses having a high
perceived-value. That doesn’t happen by magic. You
must build the value in the mind of your prospects…
tell them the worth — financial (tangible) and
emotional — of EACH bonus item and what’s special
about them individually and collectively…

Back to Ron and his Showtime knife… …

After he’s described in the bonuses in extensive and
colorful detail, now Ron has got an amazing offer to
share. He’s not just selling a bunch of knives for $42
bucks. No way!  He’s offering you a $852.75 value for
only 3 easy payments of $13.33.

By factoring in the enormous combined value of the
bonuses, Ron makes it seem as though you’re getting
the original product for free… and then some!

And here’s the beauty part: you can pretty much set
the value at any reasonable level you like. What you
paid for the bonus doesn’t matter…

What matters is the worth of the bonus to the
consumer. So can you see how much more “convincing”
your offer becomes when you assign a specific value to
your bonuses?

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =
Whip It Up #3 - Make Your Offer As Risk-Free As
Possible
= = = = = = = = = = = = = = = = = = = = = = = = = = =
= =

“Doubting Thomas” is a Biblical figure… the Apostle
who would not believe the resurrection of Jesus until
he saw Jesus with his own eyes. But “Doubting Thomas”
is also with us today, thousands of years later, alive
and well and living in the hearts of consumers, both
male and female.

Today, everyone is a Doubting Thomas or Thomasina.

Based on centuries of past experience, your prospects
are very skeptical of sales offers. They don’t trust
the offer and they don’t trust you. They’ve been
burned too many times before. They’re afraid of making
a bad decision.

Most importantly, they’re afraid of making a mistake.

Very often, the fear of making a mistake is exactly is
what prevents people from buying.  So acknowledge that
fear… face it head on… and then blow it out of the
water by taking the risk off the shoulders of your
prospect.

If you can turn the risk of loss from your prospects
to yourself — if you can say to consumers, “I’m the
loser if you don’t like what you ordered because I’ll
refund every penny you paid” — you’ll both end up
winners.

Lots of offers have a “money back guarantee” and that
takes away some of the risk. But, if you really want
to explode a consumer’s doubt, make your offer better
than risk-free.

Here are two risk-removing offers. Which one gets your
vote… in dollars?

30-Day Money-Back Guarantee
“Every one of our Widget Executive Pen and Pencil Sets
comes with a 30-day money-back guarantee. If you don’t
find that you’re writing better, writing faster, and
writing neater with your Widget… if you are not
completely satisfied with your purchase for any
reason… simply return it within 30 days for a full
refund of the purchase price.”

Lifetime Guarantee
“Every one of our Widget Executive Pen and Pencil Sets
comes with a lifetime guarantee on the mechanics.
Should your pen or pencil ever develop mechanical
problems simply return it and we’ll replace it with a
new one. You have nothing to lose so order now…”

That lifetime guarantee is pretty powerful stuff isn’t
it? Let’s you envision yourself writing away happily
for the rest of your days on earth.

Kinda makes you feel “safe” to order now, doesn’t it?

So there you have it, the “easy as 1-2-3″ ways to
create an amazingly seductive offer no ane person can
refuse! They’ll be calling you the Svengali of the
Market in no time!

Remember though… use your powers for good!

Yours in marketing madness,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

How To Melt The Resistance Of Even The Most Stubborn,
Skeptical Prospect!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Question: Dan, how to deal with ultra skeptical
offline or be it Internet surfers in order to reassure
them and get them to happily open up their wallets?

I like that “happily open up their wallets”! Your
customer should be happy to open his/her wallet. When
business is done right, everybody wins and nobody
loses. You’re happy to make a sale and your customer
is happy to be getting a good value for the money.

Here’re a “small” list of things you can do to remove
skepticism.

* Use testimonials

* Show a photo of yourself

* Show a photo of your products

* Show a photo of your office

* State your complete address and contact information

* Use testimonials (Again!)

* Use flash audio buttons on your website

* Do an audio introduction

* Speak their language. (This goes back to
understanding of your target market.

* If you’re selling to golfer, there are buzzwords and
‘in-speak’ that is specific to their game. Use those
in your sales letter.)

* Understand their hot buttons and push them hard.
When you hit them on the right spots, a lot of them
will simply ignore the skepticism.

* If you’re selling moneymaking staff, see if you can
prove your claims by showing bank statements,
checks… etc.

* Write down every single possible objection your
prospects might have, and address, confront, and
annihilate EACH one of the objections in your sales
letter. (Common objections include: I don’t need your
stuff, I don’t have money, I don’t have to act now,
etc)

* Offer a money-back guarantee and HONOR it

* Use testimonials (This is not a joke, you can never
have too many testimonials)

* Tell a story in your sales letter. (People may
mistrust a sales pitch, but they never doubt a story.)

* Create a killer order form. When they should be
pushing hard to close, most copywriters weaken in the
order form. You need to sell as hard on your order
form as throughout your sales letter.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

Extreme Persuasion Strategies That Will Make Your
Prospects Feel Compelled To Act Now!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Question: What’s an easy way to deal with lingering
doubts and questions about an offer with the best ways
to create urgency and compel people to act now?

As any good copywriter or marketer will tell you,
overcoming resistance is essential to closing a sale.
And as any successful copywriter or marketer may keep
secret, there are essentially 5 foolproof ways to
create a sense of urgency.

1) Limited Time
Time waits for no man, and neither should your offer.
Set a time limit to send a clear message that says,
‘You must act NOW.’ Be sure to state a very specific
deadline. Dont say ‘This offer will expire soon.’

Do say, ‘This offer will expire on July 20, 2004′ or
‘This offer will expire at midnight on June 12th’ or
‘This offer will expire in 10 days.’ I think you know
what I mean.

2) Limited Quantity
What do diamonds, vintage wine, and a triple-play in
baseball have in common? They’re valuable because they
exist in limited quantity. Give your ‘Widget’ the same
value by advertising that only a limited number of
these Widgets were produced. Or say that only a
limited number of these Widgets will be sold.

Again, be very specific. The above example should
really read: ‘Only 341 of these Widgets will be sold
at this special 38%-off discount price.’

For a double-whammy, add a little financial incentive
to your limited quantity offer: ‘Only a limited number
of these Widgets will be sold at THIS special price’
or ‘Only a limited number of these FREE BONUES will be
given out.’

3) Exclusivity
People want to feel special and like they’re getting
something that other people aren’t. Thats why the
‘golf club members only’ deal work so well…

4) Superiority
I’ve got an ego, you’ve got an ego, and you can bet
your sales message that your prospect has an ego.
Appeal to it with offers that say, ‘This deal is ONLY
for action takers.’ and ‘This deal is ONLY for
successful people.’

5) Popularity
People like things that are popular and they trust
what other people like… even if they don’t know
those people. It’s the reason that restaurateurs
always put customers in the front windows… you don’t
want a prospective diner looking in on a bunch of
empty seats…

People like to be part of the ‘popular crowd’ and they
also don’t want to experience the pain of being on the
outside looking in. So stir up the pain and remind
your visitors what they will miss out or lose if they
dont act now.

These two tactics are a one-two punch that will knock
consumers right out of their lethargy and right into
your offer.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

How To Create Compelling E-mail Offers That
Sell Like Crazy!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

If you want to create a dynamic e-mail
campaign, you have to offer your clients more
than a simple announcement.

Far too often people fall into the trap of
believing an announcement is enough to entice
their customer.

Unfortunately, an announcement does little to
help compel or encourage your clients to buy
from you.

If you want customers to buy from you, you’re
far better off offering “special deals” or a
“special offer” than simply offering an
announcement.

Why?

An announcement says, “Hey, I have a new
product!”

Wow, that’s terrific!

But what’s in it for the customer?

You have to think about what your customer’s
needs are and how you are filling them with
every contact you make.

An announcement doesn’t take these needs into
consideration, and that’s why far too often
announcements fail to produce results.

An announcement also lacks a call to action or
an incentive for customers to contact you.

It doesn’t make sense to contact someone unless
you are going to offer him or her an incentive
to buy your product.

Keep this in mind when creating your next
e-mail campaign.

Types of Promotions

So now you know you have to offer incentives.
Now, what kind of incentive do you offer in
your e-mail campaign?

There are many different incentives to offer.
Most people rely on the special discount offer.

You don’t always have to offer a discount
however, to get people to buy from you. You can
for example, offer a new product to your
customers.

Say for example, you offer them a free
publication, like a subscription to your
newsletter if they buy your product now. Or,
you can offer them 20% off your latest
publication when they order.

You can also offer special deals by recognizing
some special event in your personal life. Most
customers appreciate e-mails that include some
personal information about you. For example,
let’s say you have an upcoming birthday or
anniversary to celebrate. In your e-mail,
mention this.

Say, “Because it’s my birthday today I’m
offering you a special discount.” This will
help your e-mails appear more personal in
nature.

You have to share personal information if you
want to build trust with your clients. Let them
know something about you.

Say for example you are sharing your 10th
anniversary with your partner. Let your
customer’s know you are offering a one-time
deal because of this.

Another promotion you can offer your clients is
the “special sale.” I like to call this the
“Oops, I forgot!” or “Oops, I screwed up!”
offer.

In this special bonus offer, e-mail your
clients a day or two after you send out an
announcement.

Then let them know you forgot to tell them
something in the previous “announcement”, so if
they order now, they can take advantage of your
mistake.

Then offer them something. Then after a couple
of days send them a last minute reminder. You
can phrase it similar to, “We almost sold out,
and we only have a few hours left, so act now
so you don’t miss out. Remember, you’ll be
reaping A, B, C benefits.”

Special offers are great during holidays, like
Christmas, Halloween or even Valentines Day.
Speaking of Valentines Day, remember your
offers don’t have to be discounts. They can be
something unusual, crazy or fun. Like on
Valentines Day, offer your clients a rose or
chocolate for ordering that day.

Your goal should be to keep things exciting and
fun. Keep all your promotions an event.

Another way to produce more feedback from your
e-mails is to send customers FAQ e-mails. Let’s
say for example, you send an e-mail that
creates some questions you’d like to respond to.

You can send an FAQ offer or follow up e-mail
that answers all their questions and presents a
new offer or special deal for your customers.

How Often You Should E-mail Clients?

How often should you e-mail your clients? If a
customer consistently buys your products and
services, you should send frequent e-mails.

If however, you are sending a special
promotional offer to someone that has never
ordered from you, don’t waste too much time on
it.

My experience suggests customer’s who buy
something once or twice are much more likely to
buy again.

When Should You Send Your E-Mail Offers?

When should you e-mail your clients? The answer
is “It depends.” My experience shows Tuesdays
and Thursdays are the best days to e-mail
people.

Why? Who knows?

It may be people don’t want to check their
e-mail on the weekends. It may be they are
thinking of the weekend and not their e-mail on
Friday.

They may have too much work to catch up on
Mondays. For me, Tuesdays and Thursdays have
always produced the best responses. Then again,
I am focusing on B2B customers. Your experience
of the B2C industry may be different.

These are just a few things you can do to spice
up your e-mail campaign. The bottom line is
this… whenever you send an e-mail, you have to
create much more than a simple announcement.

An announcement isn’t going to call people to
action. You have to carefully craft your
e-mails, to encourage your customers to act.
You want to offer your customers some incentive
so they act on your e-mail immediately.

And one last point… Don’t reveal your price
in the e-mail.

Your job is to entice, compel and motivate your
customers to buy.

That’s the bottom line.

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A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at:

WebsiteConversionExpert

Sneaky Web Design Tricks That Automatically Boost
Readership & Drive-Up Conversion Rate!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Do you have powerful, irresistible,
conversion-oriented sales copy that’s waiting to be
uploaded simply because you don’t have someone to
“design” your site?

Well, I’ve got news for you:  Picasso doesn’t do
websites and you don’t need a “museum piece.”  Your
site needs to be visually appealing…inviting…easy on
the eye.  Nothing more, nothing less.

It simply needs to look and feel welcoming so you can
maximize retention and maximize sales.

This means that you, too, can have a site that
sells…and sells well…even if you don’t have an art
degree, a graphics department, or a high-priced web
design firm on retainer.  It’s true that design and
copy go hand-in-hand, but — this next bit is
important, so pay attention –

Design should always work with your copy in a
supportive role.

You read me correctly.  Despite what graphic designers
tell you (and each other), design is the tablecloth,
not the meal.  After all, it’s your words that
convince prospects to buy…not your clever use of
color, graphics, or Flash animation.

In fact, on many sites, design elements aren’t
attention-getters.  They’re attention mis-directors. 
They draw attention to the design of the site and away
from the message of the site.  Design like that isn’t
helping you make a sale.  It’s just the opposite.

Its effect is self-defeating…like shooting yourself in
the foot.  Or worse!  Like shooting your prospect in
the foot and killing his/her interest dead.

Don’t despair.  Your design “phobia” doesn’t have to
hold you back, and you don’t have to engage the
services of a psychotherapist to get to the root of
your fears.  You have nothing to fear but fear
itself…the fear of not having a website with a
fabulous message drawing in millions of customers.

Just put yourself in my hands for a few moments.  I’ll
be your “doctor” with an easy-to-follow, two-part
“prescription” for website design health.  There’s not
a bitter pill in the lot…it’s all easy-to-swallow (and
easy to learn) stuff.

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“Sneaky” Pill #1 - The Black and White Pill

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Have you ever watched preschoolers with the BIG BOX of
Crayola crayons…the ones with 64 colors in them. 
Little Mikey or Molly will use every single color on
their tiny masterpieces and cover every possible inch
of their “canvas.”

Now that’s fine for Mikey and Molly…they’re in
pre-school.  Your website should be a study in
simplicity.  Not too crowded…not too busy…not to
colorful…not too-too in any way.  For you and your
website, too-too is a no-no, and the big box of
crayons should stay in the drawer.

Start your search for simplicity by looking at the
colors on your site.  Nothing is simpler than black
text on a white page… yet this is usually the most
effective way to present a lot of copy.

The reason for this is elementary: The contrast is as
strong and dramatic as it can be because black and
white represent the extreme opposite ends of the
scale.  Any use of color is reduces the degree of
contrast between start black and white.

Think about advertisements in fashion magazines or on
billboards.  A pink raincoat against a purple
background? Or… how about white type on a lime green
background?

Graphic designers use such colors for their visual
impact because fashion ads are driven by pictures, not
words.  The colors achieve the opposite effect that
you’re looking for.

Bright colors detract from the text by making the
words difficult to read.    In fashion, this works to
an ad’s advantage by compelling the consumer to look
at the clothing.

On a website, the wrong combination of colors makes
reading the words frustrating and annoying.  If you
frustrate and annoy your visitors, what are the
chances of them buying anything from you?  (In the
language of professional sales, “frustrating” and
“annoying” are synonyms for “no sale.”)

Don’t annoy the consumers!  Your job as a marketer is
to make your copy as easy and hassle-free to read as
humanly possible so that visitors will want to “set a
spell” and read what you have to say.

Now don’t get me wrong.  The right use of color can
certainly help make a more visually appealing site. 
There are brilliant designers out there who know how
to use tones and textures so masterfully that sites
are works of art AND sales monsters.

Don’t fall into what I call the “Bells ‘n’ Whistles”
swamp.  Too much graphic activity will pull you and
your website down .like quicksand!  Avoid the
temptation to use unusual colors, combinations and
flashy graphics simply because they’re available.

A little color goes a long way and primary colors are
a better, more clearly defined choice.

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“Sneaky” Pill #2 - The White Pill

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Part of making your message easy on the eyes is to
make it exceptionally easy to read. You want readers
to breeze though your copy effortlessly. The best way
to do that is to break up paragraphs into instantly
scannable segments and provide plenty of white space.

What’s the big benefit of a little white space?  Short
segments are easiest to scan and understand on the
fly.  And if your prospect is able to “absorb” your 
information easily…effortlessly…he/she is more
inclined…is in fact COMPELLED to read further.

(In the language of professional sales, “compelled” is
a synonym for “I’ve got you hooked and in a moment
you’ll be putty in my hands.”)

The more you can break up your test into short
sentences and paragraphs, the easier it is for
prospects to read.   If your message looks like an
easy read, chances of your prospect actually reading
your letter improve significantly.

Don’t use bleach to add more white to your site.  Just
remember to keep your page widths to a minimum and for
a brighter, clearer, cleaner looking website.

Keep your text to a maximum width of  65 characters.
That way your page should be easily readable from any
monitor.  (A rule of thumb is that you should always
keep the ‘little people’ in mind. I mean those with
the little 12” monitors set at 640 x 480.)

Warning!  Warning!  Warning.

Avoid at all costs, the need for horizontal scanning.
It’s enough of a challenge to get readers to scroll
vertically through your sales message. To ask them to
scroll horizontally too is absolutely ludicrous.

It’s always a good idea to set your main page inside
the width of the typical window.  What this does is
display an obvious page border so the reader knows
instantly that he’s not missing out on anything.

With a border, the reader feels omniscient
(all-seeing), “Ah.  This is easy.  I can see this
entire message easily.  I think I’ll read it in its
entirety.”

Without such a border, the reader feels confused,
“Hey!  What’s going on here?  I don’t get it.   This
is annoying.  I’m getting out of here.”

Some people say it’s better to light a candle than
curse the darkness.  Marketers say it’s better to
facilitate easy, problem-free reading of a simple,
clean website than curse the fact that prospects kept
their money to themselves.

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The Gold in the Nugget

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Simply put, your goal — in design and copy alike –
is to simplify the process.
Clarify your message so that it cannot be
misconstrued. Provide a single direction for your
prospect to proceed. Funnel them through your copy to
the order page.  Clarify your design so that your
message is not misconstrued.  Provide a single focus
for your prospect — the words!

Now get out there and make yourself rich…and happy,
too!

Dan Lok

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A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

The Shocking Truth About Web Traffic!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

“Dan, I’m stumped,” said my client. (I’ll call her
Wanda Widget to protect her identity). “I’m getting
more than 6000 unique visitors a month to my website,
but I am only making 10 or 11 sales a month and my
product is only selling for $97!”

Wanda had just hired me to critique her website,
“Widget Talking Library, an online resource for the
blind and visually impaired. For less than $100,
people with vision problems could access a library of
regular “talking books” plus a special resource
section specific to their unique life circumstance.

After reviewing what she’d done, I told Wanda, “You’ve
done a lot of right things. The Talking Library is
definitely a niche market and you’ve got an
info-product that your prospects truly want.”

I continued, “Your market has the money to purchase
what you’re selling and you ARE delivering a ton of
value for $97. It’s pretty obvious that the ONLY
reason your website is not cranking out a lot more
cash is… your sales copy is just not getting the job
done.

Wanda was surprised and asked for details…

“It’s boring,” I told her. “It’s dull. It’s not
dramatic enough. It’s feature-oriented, instead of
benefit-oriented. There’s no call to action. There’s
zero urgency.”

“Wanda, the bottom line is… it sucks!”

Now Wanda is a tough old bird, so my criticism didn’t
knock her on her butt, it made her jump to her feet.
“Eureka,” she said. “You’ve found it. You’ve shown me
the mistake I was making.”

Wanda’s story has a happy ending because together we
helped her correct her mistake and change her website
from a “wienie” to a “winner.”

So my friend, the question is this: are you a “Wanda
Widget”?

1. Is your web copy unproductive?

2. Are you still trying to find the 101 super-duper
ways to drive a hoard of traffic to your website?

3. Are you still trying to compete with the world and
get higher ranking on search engines on all the major
search engines?

Don’t get me wrong, there’s nothing wrong with that. I
do all that stuff myself. But it’s not all that I do.
Is it all that you do?

If it is, are you missing the mark? Yes!

And I’ll tell you why: There’s no point to spending
all your time and energy enticing people to your
website if your web copy doesn’t convert those
visitors into buyers!

This will blow your mind: if your web copy sells, you
really don’t need as much traffic to make a very good
income online.

Which is easier: driving traffic to your website or
making a few quick changes on your site’s ad copy?

The answer is a no-brainer.

Instead of making a sale every 600 visitors (and
working like a dog to get those 600 visitors to come
“sniffing around”), you can just fine-tune your sales
letter (or have a professional do it) so you can start
pulling sales from every 100, 50, or even 25 visitors
to your site.

That’s the way to increase your profits by 100%, 200%,
or even as much as 1,700% without working any harder,
without launching more products, and without any extra
traffic!

Let’s get back to WidgetTalkingLibrary.com as an
example and do some calculations here:

Wanda is selling a $97.00 “library card” offer that
converts 1 out of 600 into customers (pathetic!) 
Wanda will only make $970.00 off 6,000 visitors a
month! (double-pathetic!)

But that same $97 library card presented with a
“killer” sales letter that converts just 1 out of
every 100 means she’s instantly increase her sales by
6-fold to $5,820.00 with the same amount of traffic!

You tell me… once you get up off the floor and the
shock of this information has worn off… You tell me:
is it worth the time and effort to “rework” your copy
to make sure it squeezes every ounce of potential
profit from your existing traffic?

Hell yes!

There’s nothing smarter and more effective than having
sales copy that’s “gassed up and ready to go” BEFORE
you spend the time and money to send traffic to your
“pump.”

Happy motoring!

Dan Lok

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A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

Traffic Conversion Secrets Finally Revealed!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

“Dan, I need your help.  The copy on my website sucks.
 It must.  Nobody is buying my product…”  Or ordering
“my ebook”… Or signing up for “my course”… Or booking
“my services.”

People tell me all the time that their websites
“doesn’t convert.”

(Not sure what “conversion” is?  It’s that “magical”
transformation that turns a site visitor into a
product/service buyer)

If you’re a website owner who’s unhappy with the
business your Internet presence is generating, I
wouldn’t be surprised if you think your copy is the
culprit, too.  A lot of people think that if there’s a
problem with conversion that the sales copy must be at
fault.

This is WRONG THINKING…and potentially fatal to your
website’s success.

Don’t misunderstand me… My business is copywriting. 
It’s my bread and butter.  (Also my caviar and
champagne!)  I come from a traditional sales and
marketing background where the emphasis is on “words
that sell.”

The world’s most brilliant sales letter for the
world’s most incredible product won’t necessarily
generate the through-the-roof results you might
expect. The truth is that turning a casual site
visitor into a “here’s my credit card take whatever
you want” buyer takes MUCH MORE than just effective
copywriting.

Converting prospects into clients and customers takes
more than a super headline… More than a list of
“what’s in it for you”… More than an ironclad
guarantee and more than a page of testimonials from
celebrities and authorities.

This isn’t a war that will be won with words.  You
need more…much more.

If you think of your website as a high-powered sports
car, your sales letter is the engine.  But as any
racer on the NASCAR circuit will tell you, without the
right fuel and other essential components, an engine
can’t run smoothly and a car will never be first to
the checkered flag.

I don’t care if you have the most powerful “engine” in
the world…the greatest sales letter ever written.   If
you’re not taking advantage of technology and
leveraging human psychology in your sales and
marketing efforts, you’re simply out of the race.

I usually wear my copywriter’s “hat” when I do the
rant and load you up with lots of ideas for creating
great sales messages.  The how’s and why’s…the do’s
and don’ts… the nuts and bolts.

But this time around, I don’t want to focus on the
engine.  Instead, we’re going to make a “pit stop” to
look under the hood of “killer” websites and talk
about everything that’s working to power their success.

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Conversion Secret #1 - Less Can Be More (Why the
QUALITY of Your Traffic is More Important than the
Quantity)

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The number of people that visit your website is
meaningless if they don’t buy anything when they’re
there.  You can have ten thousand people hitting your
site a month, but if they’re looking for camping
equipment and you’re selling baby strollers, you’re
not going to convert a single visitor.

And if you’re paying per click, this will kill you. 
Your marketing dollars are going up in smoke.

On the other hand, you can have less traffic, but if
they’re targeted, you’ll have a very high conversion
rate.   If your baby stroller site has a banner ad at
a baby formula store, chances are the people who click
through will be more likely to buy from you.

Here’s something you MUST keep in mind:  “more likely
to buy” doesn’t mean that they will buy.  That’s why
tracking your traffic is so important. You have to
know exactly where your traffic is coming from.

Are they from Per-Pay-Click? Are they from affiliates?
Are they from offline marketing? What percentage is
from what promotion?  Unless you know the answers, you
can’t build on your success.

You can’t improve something you can’t measure.” W.
Edwards Deming, management expert.

A steady flow of QUALITY traffic and information about
where it comes from will affect your conversion rate
just as much as the quality of your sales message.

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Conversion Secret #2 – Don’t Let A Good Answer Get
Away (Exit Poll)

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No one expects a 100% conversion rate, of course.  You
may dream about it, but, depending on what you’re
selling, if you’re getting a 2-3% conversion, that’s
pretty damn good.

Okay, you’re not converting 97% of the people that
come to your site… But does that mean that their visit
has to go into the “lost cause” column?  No way!

If you paid to have those people visit, you can’t just
let them get away!  You need to get some kind of
return on your investment. Why not do an exit pop-up
survey, asking them why they’re not buying?

Want to really get a visitor’s attention.  Use an
audio pop-up.  When people leave your site you can
have a pop-up with an audio portion like this:

“Wait, before you go, could you please help me out?
I’m not trying to sell you anything, I just need some
information.  Could you tell me  the single biggest
reason that you’re not giving us a try today? What’s
the ONE reason that’s stopping you from purchasing (my
product name)? Just fill out the box below and click
on the submit button. Your opinion matters to me..”

Boom!  You’ve just created your own “consumer feedback
forum” and you haven’t spent a penny on some
high-priced focus groups.  Once you get a bunch of
responses to your exit poll, you’ll be able to
identify patterns in what people say.  Use what you
learn to make the changes that you know for certain
will bump up your conversion rate.

Success and failure shouldn’t be based on guesswork or
assumptions.  It doesn’t matter what you think is the
reason people aren’t buying.  It doesn’t matter what I
think is the reason people aren’t buying.

The only thing that matters is what your customers
think…that’s the “pulse” of the marketplace and the
lifeblood of your future business.  And with an exit
survey, your customers will tell you what you need to
do in order to convince them to buy your product!

People consider me a marketing wizard because I’m so
good at market research.  Well, I may be a “wizard,”
but I’m not a genius, and I certainly didn’t earn my
Ph.D in marketing.  That’s because you don’t have to
be marketing genius to get your finger on the pulse of
your industry.

Here’s the secret:  I am not the marketing wizard.
You’re not the marketing wizard. Your CUSTOMER is the
marketing wizard.

All you have to do to learn the “mysteries” of more
sales is ASK your customers… And make sure you ask the
people who decided not to be your customers, too.

Just ask and they’ll tell you.  Then take what you’ve
learned, incorporate it into your sales message, and
watch the “no sales” turn into “sales” so fast that
you’ll get a speeding ticket for all that fast-moving,
fast-buying traffic!

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Conversion Secret #3 – Take a Tip from the Tortoise
(slow and steady wins the race)

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Far too many Internet marketers try to close the sale
with one step.  Are you one of them?

Do you run an ad in some ezines, post a couple of
Pay-Per-Click ads, then sit back, relax and wait to
enjoy “the show”?  Do you assume that people will
notice the ad, read the ad, get excited by the ad, go
to your site, read your sales pitch, pull out their
credit cards and buy from you?

Do you expect to accomplish all that with ONE STEP? 
Give me a break.  What are you thinking?

That’s like you’re trying to have sex on the first
date.

You might get away with it. (You might get some sales
and be profitable) But chances are, without a little
coaxing from you at every step in the process, you’ll
be going home alone.

Take it slow, will ya?

Show some class.  Have some manners.  Get to know each
other.   Share some stories.  Make a connection. 
Develop a relationship before you try to close the
“deal”.  People buy from people they trust.  So you’ll
make a lot more sales if you take the time to develop
a solid relationship.

How do you convince website visitors that you’re one
of the “white hats”?  Start building that
relationship. One way is by giving more than you get.

Give them a free report. Give them a free mini-course.
Give them a free ebook. Give them a free chapter. 
(Are you getting the idea that “free” may be the most
important word in relationship-building on the
Internet?)

Bribe them and get them to give you their name and
email so that you can follow up with them using an
autoresponder.  And don’t forget to make it simple.

One easy-to-use option is a hover ad that drops down
on your visitor’s screen when they visit your site,
inviting them to “opt-in” to your free offer.  Why a
hover ad?  Testing shows hover ad gets more attention
than traditional pop-ups.

A more advanced way…and to some a less “savory,” but
extremely effective way…to capture contact information
is to make your home page an opt-in request.

Basically, a visitor can’t get to the rest of your
site without providing contact information.  You
qualify them before you let them read your sales
pitch! That’s pretty brilliant if you ask me!

The opt-in doesn’t have to be fancy. And it definitely
shouldn’t be very long.  Just a killer headline and
some equally killer benefits. That’ll do it.

A good example of this kind of approach in action can
be found here: ExtremeWebcopyMakeover

Don’t blow it!  When you follow up with them, you
don’t just want to pitch them. You want to deliver
value in your autoresponder messages. Educate them.
Teach them something. Then just have a little plug at
the end.

Remember I said that people buy from people they
trust.  If you’re constantly selling things, then
you’re a salesperson…and your motives are immediately
suspect.

But if you’re constantly giving things away, sharing
ideas, giving more than you’re getting, you’re a
valuable resource…a good friend…a trusted advisor. 
(There’s the secret password — trust!)

And the beauty is…what you give away doesn’t have to
cost you a penny.

Let’s say you’re selling an ebook, you can actually
take the first 3 chapters of your ebook and turn them
into a series of autoresonder messages.   This is a
great way to give them a taste of what you’re selling
and to prove that you’re the “real deal.”

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Conversion Secret #4 – Hear Ye, Hear Ye (Audio on the
Internet)

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When I talk about copywriting, I often talk about how
important it is to engage the reader’s senses.  Make
them see with word pictures… Make them feel with
hot-button language.  The more senses that are
involved, the more likely it is that your prospect
will be sold.

Using audio on your site is a sense-sation.

With audio, you appeal to a completely different sense
than the average site. The web is full of visual
appeal, but with audio, you suddenly connect with a
visitors ears with a whole new component — a verbal
component.

Your spoken words will strike an emotional chord with
visitors and connects on a “human” level in an
otherwise electronic world.

And here’s something that every website needs: 
excitement.  Because it’s rare, audio is unusual and
attention-getting.  It’s brand new, instead of the
“same old, same old.”

(This won’t be true forever, of course, but for now,
you can take advantage of audio’s scarcity.)

Your audio features don’t have to be limited to you. 
You can also use audio testimonials. Instead of just
having a written testimonial, why not offer a “listen
to what this satisfied customer” opportunities and add
audio testimonials to your sales page.

Don’t let your fear of the unknown or a fear of
failure hold you back.  You don’t have to be a techie
to utilize and implement these technologies.  If
you’ve got the will, I’ll show you the way:

This is a list of website conversion tools that I use
and recommend to my clients so that they can add
“bells and whistles” quickly, easily, and
inexpensively.

Okay, now my secrets are your secrets.  The same
tricks and techniques that I’ve used to achieve
astronomical traffic conversion levels are now at your
disposal.

They’ve been tested and refined and re-tested. 
They’ve worked for me…and they’ve worked for my
clients (who, by the way, paid me a fortune to
implement them on their behalf).

I know they’ll work for you.  Let me know when they
do.  I’d like to add your success story to an upcoming
issue of the Rant.

Stay Lok-ed and loaded for success,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

How To Get Rich ONE Site At A Time!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Are you fickle?  (Do you even know what “fickle” is?) 
According to Merriam-Webster Online, “fickle” is
defined as “given to erratic changeableness.”

And when it comes to website success… If you’re
fickle, you’re in a pickle!

One of the biggest problems that crops up with my
clients is that they always to seem to be too focused
on the *NEXT* “big thing”…long before they’ve
perfected the science of their *CURRENT* big thing –
their existing website.

As an entrepreneur, you should always be on the
lookout for the next new ideas, the next challenges,
the next possibility for success…but don’t be fickle!

Clients say to me, “Dan, what am I doing wrong?  I’ve
got 8 or 9 websites up right now and I am starting 3
more this month.  But I don’t know why am I not making
much money with any ONE of them.”

Wake up and smell the coffee, you Fickle Fiend! 
You’re working on TOO MANY WEBSITES!

I’ve seen this so often it hurts…instead of putting
effort into making their existing website more
compelling, more effective, and more profitable,
Fickle Folks are way too focused on that elusive “next
big thing”…

And when their first website doesn’t deliver on the
promise, they don’t ask “Why?”… They don’t try to fix
what may be broken…

They just change their focus and concentrate on
building another website that they’re certain is going
to be “the next big thing.”

And when that doesn’t work…probably for the same
reasons that Site #1 didn’t make any money…they’ll
start another new site and another and another in an
endless cycle of “no return on too much investment.”

If that’s not the fast track to
bankrupt-and-out-of-business, I don’t know what is!

As you know, I am a big believer in multiple streams
of income.  So, I am not saying you should be have
multiple websites.

BUT…make sure your existing website is as strong,
solid, and successful as you can make it before trying
to grab the gold ring and the next “big thing.”

Don’t take the “fickle” path to the Poor House.  Stay
focused on promoting just one website …and promoting
it effectively!  Put on blinders to other distractions
and keep your eye on the prize:  making that ONE
website as profitable as possible.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

The Ultimate Secret To Internet Success! (And It’s Not
What You Think)

Copyright © 2006 Quick Turn Marketing International,
Ltd.

What I’m about to say may hurt your feelings, but it’s
time someone tells you the truth:

If your website is not making money, it’s NOBODY’S
FAULT BUT YOUR OWN!

I’m warning you…this message is sharp and pointed.  I
guess I’m “fighting back” after hearing so many people
bitch and moan…

“Oh Dan, my website is not working money or website is
not making the kind of money I want.  But it’s not my
fault…

*If only the competition wasn’t so fierce…

*If only people were buying online more…

*If only I can get higher ranking on all the major
engines…

*If only my affiliate will promote my stuff harder…

*If only I can get more traffic to the site…

*If only my customers will just send me more referrals…

If only… If only… If only… What a bunch of hooey!

I am here to tell you, if your website is not making
money, the only finger you can point is at yourself.

If you’re busy pointing fingers anywhere else, you’re
suffering from one of the most common “sicknesses” in
business…a toxic point of view that can kill…
Passing the buck.

If you can’t accept total responsibility for the
success and failure of your site, you’re not in
control…you’re powerless.

BUT…if you “own” your website completely…if you accept
that it will rise or fall because of you…if you’re
fully accountable for it…

Then you’re the power figure…and you can use your
power for good — to improve, polish, and perfect your
website.

If you’re willing to do the work and analyze the
situation AND YOURSELF, you’ll find answers to key
questions like these:

***What are my problems?

***What are the true reasons why my website is not
doing well?

***What am I pretending not to know/see?

and the biggest question of all:

***What do I personally need to do or have to make
things better?

Maybe you need more knowledge, maybe you need more
skills, maybe you need more traffic, maybe you’re not
doing enough marketing…

It doesn’t matter what you need.  What matters is that
you identify the need and then fill it!

I have a friend who says that as a business person on
the web, you can take one of three approaches.

You can be a wiener (someone who throws money at a
failing website), a whiner (someone who complains
about throwing money at a failing website) or a winner
(someone who says, “I’m going to make this failing
website succeed.”)

If your website is not getting enough traffic, do more
per-pay-click, write articles, send out some press
releases, exchange links with other sites, whatever,
do something.

If your website is not converting well, hire a
copywriter, re-write your own copy, test different
website conversion strategies, do something.

If you don’t know how to set up your site properly,
hire a web designer, learn HTML, get an auto-responder,

The key here is to stop whining, start getting mad at
the situation and then do something about it.

Do whatever you want…just do something!

Don’t sit around and hope and pray your website will
do better.  Because it won’t.

What’s the worst that will happen if you take action? 
You’ll make mistakes.

BUT…you’ll also LEARN from your mistakes.  You’ll get
FEEDBACK from the marketplace so you’ll know how to
MAKE CHANGES so your site will be more effective.

You don’t have to get it right, you just have to get
it going.

Stop whining and take action!

That’s a Lok!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert