Discover The Simple Automatic Way To “Collect”
Testimonials From Your Happy Customers!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Dear Friend,

Okay, this week we’re moving on to “higher education”
with Website Conversion 101. It’s a practical lesson
and so easy to apply you’ll wish someone had told you
about it sooner.

Now, as you already know, people are skeptical as
hell. They don’t trust anybody… especially on the
Internet. The intangible nature of web businesses
makes them inherently shady to an already skeptical
consumer.

That’s a problem.

Fortunately, you know the solution: the #1 most
powerful way to overcome skepticism is with
testimonials. There’s nothing like a little “he
said/she said” to convince consumers how much people
just like them have benefited from your product,
service or expertise.

Let someone do the bragging for you instead of tooting
you own horn. (Although you do have to toot your own
horn from time to time as well.)

Instant trust!

And instant “killer copy.”  Testimonials are worth
their weights to gold.  The words and “trust me, this
works” message they convey can beef-up your headlines,
web copy, email messages, order page language, P.S.,
follow-up emails… whatever.

Even though you might not use every testimonial
immediately, you’ll want to gather as many as you can
to use in the future. Think of them as “something for
a rainy day.”

I don’t really care how many testimonials you have
right now; you need more. It’s like the old MTV slogan
says: “Too much is never enough.”

The bottom line is that you can never have too many
testimonials.  Here’s why:

Let’s say you’re doing a sales letter and have 50
testimonials in your “pocket.”  You don’t have to
include all of them in the letter.  Pick the best of
the best… the most enthusiastic and flattering of the
bunch… and use them.
You don’t even have to use them in their entirety!

You can feature snippets from the Top 10 and then have
a link that opens up a new page with the complete
testimonial and the other 40 that didn’t make the
first cut.

This way, you don’t interrupt the flow of your letter
with a huge block of testimonials. Instead, you give
your reader a option to “Click Here” if they want to
see more “proof”.

Okay, that’s my theory on testimonials. Now let’s get
to the action you need to take…

Instead of hoping and praying that your customers
might send you a testimonial whenever they feel like
it, you need to chase them down like a Kodiak bear
goes after Alaskan salmon.

The best way to do that is to build your request right
into your marketing message! That your “system”
automatically collects testimonials for you.

Intrigued?

Or are you worried that you’re going to need a lot of
blood, sweat, and tears to make it happen?

Come on!  You know me better than that!  I wouldn’t
steer you towards a complex, difficult-to-manage
business process.  My two favorite letters in the
alphabet are E-Z.

And testimonial “farming” is actually quite E-Z to
automate.

First of all, you’ve gotta make sure they’ve used your
product. If your customers haven’t used and benefited
from what you offer, how the heck can you get a
testimonial from them?

Let’s say you’re selling the Widget Weigh Station, a
piece of exercise equipment with a built-in scale. 
It’s in your best interest to find a way that’s
effective and cost-effective to “facilitate use.”

It could be a manual, could be a video, could be a
DVD.  Whatever.  The key is to provide the support,
motivation, and impetus to get your customers to
actually USE the darn thing.

To make it more likely that your customers do their
“reps” and see the results of their workout with the
Weigh Station, include some sort of instructions on
how to assemble the machine and how to use it.

Most people don’t want to find their own way.  They’re
looking for leadership… someone to point them in the
right direction.  And you know what I always say:

Give the people what they want!  Lead them!

If you’re selling an information product like the $397
Widget Real Estate Home Study Course, include a quick
jump-start CD or a step-by-step guide on how to study
or “consume” the course.

Start with this CD first, and then read that manual,
and then watch this DVD… you get the idea?

Now, remember, this is the first step on the road to
Testimonial Acres. Because the more people use/consume
your product, the more benefits they enjoy.  And the
more benefits they enjoy the more satisfied they are.

And the most satisfied they are, the more likely you
are to get mountains and mountains of rave reviews and
solid-gold testimonials.

Of course…this all assumes that your product/service
is exceptional and deserves the accolades!  If you’re
trying to pass off a sow’s ear as silk, none of this
applies.

But, I assume you’re one of the good guys (or gals) in
the world of business and that you’re selling a
product or service of genuine value.  So let’s move on
to the next step.

Set up an autoresponder series

Did you just break out into a cold sweat, horrified at
the prospect that you’re going to have to write a
bunch of killer emails?  Well take a deep breath and
calm down…

I’ve got a gift for you.

You don’t have to beg, borrow, steal, or (heaven
forbid) create your first message.  I’ve got a
prototype you can have with my blessings.  I don’t
mind.  (But do send me an email and thank me though)

You’ll certainly want to “tweak” the contents and
modify it until it fits your business like a
hand-tailored suit, but this will give you an idea.

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= = = = = = = = =

Subject: “Alex, I’d Like To Put Your Name On My
Website!”

Dear Alex,

As you can see from the headline above, I’d like to
put your name on my website. I’ll tell you more about
that in just a moment.

But, first things first. Alex, what is even more
important right now is that I say…

Thank You! I really mean it.

You took a chance. I admire that greatly… and… I
want you to know that I did everything within my power
to make your investment…  the best investment you’ll
ever make in your online business.

You wouldn’t believe how much I love working with EACH
one of my clients.

A hell of a lot thinking goes on “behind the
scenes”… and I slave over every project I work on,
to give you the biggest bang for your buck.

Now, I’m really hoping you can help me, Alex.

What I’m really hoping is that you’ll be kind enough
to take just a couple of minutes to let me know what
kind of benefits you’ve received from (Insert Your
Product Name)

All you have to do is answer a few simple questions
and reply to this email. Don’t worry, it’s real easy
and won’t take more than a couple of minutes of your
time.

And Alex, if you do participate in this small
questionnaire you stand a very good chance of seeing
your “name in print” on my website.

Here’s the questionnaire:

Full Name (inc. Company Name):
Address: City, State, Zip:
Occupation: What is your overall experience of the
(Insert Your Product Name)you received?
Describe the one or two benefits that you have gotten
from (Insert Your Product Name), that you value most.
Explain any specific results (i.e. higher rate of
conversion / increase in profits) that you’re
experiencing because of the (Insert Your Product Name):
Any other information / feedback you’d like to give:
Do I have your permission to use the information in
this questionnaire as a testimonial on my website?

= = = = = = = = = =
A special gift
= = = = = = = = = =

If you call 1-800-609-9006 x2691 toll-free, and leave
me an AUDIO testimonial AND email me your photo
(International callers may use 678-255-2174 x2691.)

I’ll mail you a very very special “mystery” gift
that’s worth its weight in gold.

I appreciate it from the bottom of my heart.

And, as I said earlier, if you can do me the small
favor of answering the questions above and replying to
this email, there’s a very good chance you’ll soon see
your name on my website.

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = = = = = = =
= = = = = = = = =

Were you surprised to see that I asked for a photo and
an audio testimonials? Don’t be.

Through extensive testing, I’ve found out that a
testimonial with a photo and an audio produces pulls
much better compared to just a plain old written
testimonial.

But don’t believe what I say, why not test it and see
for yourself?

I use Audio Generator
(www.danlokrecommends.com/audiogenerator.html) for
this important function. When I signed up with the
service, I was given a personal toll-free testimonial
number where my clients can just call in and record
their testimonials.

It doesn’t cost them a penny and it’s convenient.

People can be lazy or procrastinate about things that
are important to THEM, let alone something like a
testimonial that’s important to YOU.

That’s why you want to make it E-Z (there are those
letters again!) for your customers to share their
thoughts.

Think about the alternative: you have software that
sits on your desktop that can convert MP3 into a flash
audio button.

Seems good for you, but what about your customers?

THEY have to record the testimonial on their own, send
it to you, and then you convert it to a flash audio
button. What a pain in the butt.

And, ultimately, not so good for you, after all.

Here’s something else that’s not so good: vagueness.

Vague testimonials are not believable because they
don’t communicate anything tangible. “Oh, I love
Widgets” and “I think Widgets are very good.” are
compliments, but they don’t describe how a consumer
benefited from using widgets.

A good testimonial is descriptive.

It communicates exactly how the customer benefited.
“Thanks to Widget, I lost my love handles and gained
the love of my life.” or “Now that I use Widget
Fertilizer, my tomatoes are twice as big and twice as
tasty.”

A great testimonial builds up trust, but that trust
can be lost in the blink of an eye.

Imagine this scenario: you see a great testimonial
saying how great a product is. You’re all fired up
that “someone like me” has weighed in, but when you
read further, the testimonial is signed “John” or
“J.S.”

Talk about “buzz” kill.

People don’t trust initials. They’re one step above an
attribution of “Anonymous” and do nothing to inspire
confidence.

The attribution information is your customer’s way of
saying, “I stand behind my words.” To avoid Initial
Shock, get permission to use the customer’s full name,
business name, occupation, URL, or business address,
if appropriate.
The more details you have, the more believable your
testimonial will be.

Oh, one more quick tip:

Whenever, someone sends you a nice email with praise,
thanks, or any kind of compliment, you should
immediately respond with a thank–you. And while you’re
at it…

Ask permission to use the content of the note as a
testimonial. (Get them while they’re HOT!)

Okay, that’s it.

You’re now ready to go bag some testimonials… and
with your “automatic weapons” you should be able to
get quite a few.

Today, more testimonials… tomorrow, more inquiries,
more prospects, more customers, and more sales.

That’s a Lok!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
WebsiteConversionExpert

A Sneaky Little Technique That Can Boost Your Online
Profits By Up To 330%!

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

Today, I’m going to teach you an extremely powerful,
marketing “secret” that will get your profits
multiplying like rabbits.

But first… let me ask you something.

When is the last time a computer bought your product
or paid for your service?

The answer is never. No one sells to machines. And
yet, because of the net… because of the
technology… because of the automation… experienced
entrepreneurs who take their business online, forgot
that they’re doing business with PEOPLE.

The fact that your “store” is a website or that your
marketing message is delivered via email rather than
snail mail doesn’t change who your target is: real,
live human beings with thoughts, emotions…and
hopefully deep pockets!

Even though you’re using a webpage, an autoresponder,
or an email, it’s really YOU — a person — who’s
reaching out to a customer or prospect.  Success in
selling happens when a one-to-one personal connection
occurs.

Relationship is the key.

You can’t sell benefits to a computer. You can’t get a
computer excited about how good it will feel after
using your product or service. It’s so obvious; it’s
ridiculous. You’re selling to a person. And if you
want that person to buy from you, you need to put
yourself out there.

So why do a lot of people act like they’re criminals
and disappear when they’re selling online?  Are you
guilty?

Do you use the Internet itself to create walls that
hide “human side” behind technology. Do you hide
behind emails instead of making phone calls? Do you
peak out from behind your website without offering a
“hard copy” way to reach you?

And do you play a weird game of hide-and-seek with
customers using frequently asked questions and
customer service “tools” so that you never really have
to connect?

I know, I know! You’re saying that automation and
technology are the biggest advantages of the Internet.
All these streamlined communications processes help
you do good business.

That’s fine, if what you want is good business. But
personal communication can make your business great.

Sometimes just by adding that personal touch… that
human factor… to your site can boost your sales by
100%, 200% to as much as 330%!!!

What am I talking about? I am talking about a tangible
demonstration that your business is trustworthy
because trust is at the foundation of every sale.

So it turns out that this secret strategy is actually
a simple one, too. I’m talking about adding a phone
number to your site… and a mailing address…and a
fax number. I’m talking about giving your customer an
option contact you one-to-one.

I’m talking about talking! Just talk to your customers
and find out what they want.

Now you might say, “Dan, this won’t work for me. I’m a
one-person operation and I’d get so buried by phone
calls that I wouldn’t be able to do anything else.”

You know how important testing is in business, don’t
you? Well, why not test my theory before you reject
it. Do it my way. And see if you will actually get a
lot of calls.

I think you’ll be surprised. I have a lot of clients
who add phone numbers to their sites, and they don’t
really get that many phone calls.

If you’re really stretched to the limits time-wise,
you could hire someone to handle it for you in-house
or outsource it… although I think outsourcing almost
defeats the purpose by putting you one step further
away from your customers.

Personally, I urge you to talk to your customers once
a while. It’s time well spent…even if time is money.
You’ll learn a lot from the conversation — what
people want and how they want it.

And that, I assure you, can be worth millions
(literally) to your business.

Do you know that a lot of people actually have a fear
of picking the phone and calling a stranger? So it’s
unlikely that you’re going to get flooded with a lot
of Chatty Cathies and Talky Teddies you’ve never met
before who just want to shoot the breeze for ten
minutes.

So why will people pick up the phone and call you?
Probably for one of four important reasons that make
these valuable calls that you’ll want to take.

1.       They have an urgent problem, and they need a
solution now! If your product/service will solve their
problems, they’ll buy from you - NOW.

2.       They want to buy from you, but they might
just have a few questions and you answer them well,
they’ll buy from you - NOW.

3.       They might have a comment regarding of your
product or service. This could be helpful to your
business and make them more likely to buy from you in
the future.

4.       They might have a problem, and they’re mad.
But even if they are, you can fix it for them. Then
they’ll love you, and they’ll buy from you again and
again.
You may not have realized it before, but every
telephone inquiry from a customer or prospect is a
money call.  And when money calls, you want to be sure
to answer. Because each one of these money calls mean
sales in one way or the other.

Personally, I love it when my phone rings. Because
it’s either one of my deep-pocketed mentoring clients
who wants to run something by me OR a prospect who
wants to give me money.

Ching-Ching! How can you NOT love those calls?

And here’s a special message for you if you’re selling
a luxury service or a high-end product.  It’s tough to
sell big-ticket items offline, and even tougher
online. It’s not impossible… but it’s tough.

Think about it. Someone who’s looking for a marketing
consultant and sees your site is probably NOT going to
plunk down $5000.00 in an electronic payment just
based on nothing more than your online sales copy.

And don’t be fooled that an autoresponder series will
do the trick any better. It’s tough to close a sale
for thousands or tens of thousands of dollars just
through emails. Not impossible… but tough.

But, you can easily close a $5000.00 sale via the
telephone. (If you know how to “give good phone,” that
is).

A lot of copywriters don’t do it the “easy way.” They
avoid the telephone. They only communicate via emails.
Or they charge exorbitant “consulting fees” for phone
calls as a way to telegraph that they don’t want to
speak to people.

Now, that’s their personal preference. But perhaps
they should put themselves in the shoes of their
clients who say, “This means I’m going to hire a
copywriter and pay thousands of dollars to a service
provider — an employee — that I won’t even be able
to speak to by phone? That stinks!”

Worse than annoying a prospect, lack of accessibility
makes people suspicious. They might feel like you’re
hiding something… that you’re not being totally
upfront.

Take the mayor of New York City, Michael Bloomberg.
The mayor’s office has a website, but his home phone
number is listed in the telephone directory. And,
while it sounds unbelievable, he actually does pick up
the phone when he’s home and talk to his constituents.

They love him for it.

Take me for example. I am actually one of the very,
very, very few experts who can be reached by phone. If
I’m not on a call already or working one-on-one with a
client in my office, I always pick up the phone.

And when I can’t pick up before the machine does, I
try to return all my calls promptly. (Unless, they’re
trying to sell me insurance or some crap.)

Accessibility is, in a way, my unique selling
proposition. People are actually very surprised when I
call them back. They know how busy I am. And my
prospects respect and appreciate that I prioritize
them.

Is every call a walk in the park that ends with a trip
to the bank? Well no. Sometimes I do get calls from
some jerk who just wants to “bust my balls” or waste
my time.

But really… the whackos are few and far between.
Most of my callers are good people. They’re calling me
because they want me to help them with their
conversions, not because they want to BS the weather.

I’d say 95% of the people who call are very serious
and I’m happy to have the opportunity to speak with
them. As for the other 5%… once they “reveal”
themselves, I get off the phone very quickly.

So how can you use this sneak technique to beef up
conversions on your site? To borrow the old phone
company slogan: “Reach out and touch.”

Add a telephone option to your site and take orders
via telephone. If you think this could be
overwhelming, you could test just taking calls within
business hours.

If you’re doing huge volume, add a toll-free number.

If you’re doing big business in the international
market, outsource so that you can accept phone orders
24/7.

The Internet is the Land of Opportunity, although some
online entrepreneurs think they’re in Lazy Land… and
don’t understand why they’re not succeeding.

They want to live the ultimate Internet marketing
lifestyle dream. They want everything to be automated.
They want their ads to find the prospects, they want
their site to sell the prospect, take the money, and
forward a deposit directly into their online bank
account.

That dream can be real, but too many business people
are relying too much on the technology to do ALL the
work for them. Sometimes, it’s good to go back to
old-fashion communication.   Silence may be golden,
but in business… talking is pure platinum.

We’ll “talk” more soon.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

How To Use “Viral Marketing” To Generate More Traffic

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

Have you ever visited a site, like what you see… and
then told your friends about it?

OR

Have your friends ever told you about an interesting
or useful site they’ve visited in the last 30 days?

I’ll bet this happens almost every day, or at least
weekly. Believe it or not there is actually a method
to this madness. These seemingly random acts of
“kindness” or referral may actually dramatically
impact your business.

OK Dan, so what are you talking about, right?

I am talking about Viral Marketing. Viral marketing is
key to your business. It is a simple and effective
tool you can use to drive traffic to your site,
without spending thousands of dollars implementing
more expensive marketing tools.

How can you take advantage of viral marketing?

The easiest to make your visitors tell their friends
and relatives about your site is by implementing a
“tell-a-friend” script.

If done correctly, a “tell-a-friend” script is one of
the most powerful traffic-generation strategies you’ll
ever use. And it’s FREE!

Here’s how it works…

You ask your visitors to enter the name and e-mail
address of friends and relatives they think will be
interested in your site. Then, the script
automatically sends a personalized e-mail promotion
your site to all their friends from the visitor.

Now how are you going to get your visitors to enter
the names of their friends and relatives that may have
an interest in your site? Simple… Give them an
incentive. Make them an offer. Tell them WHY they
should refer their friends.

You can’t just expect your visitors to enter
information. Remember they are giving up some of their
free time to refer other people to you. You have to
make it worth their while. You have to sell it.

If you want to watch the way I do it, go to:
http://www.websiteconversionexpert.com/tellafriend.html

Don’t forget, you also have to provide your customers
with practical and useful content. You want
information on your site your visitors truly believe
will benefit their friends.

After all, they don’t want to look like an idiot, and
neither do you! If you don’t provide good content, in
fact if you provide anything but the best, I don’t
care what “bribes” you offer… your visitors won’t
refer anybody to you.

By doing this you can simply and easily virally grow
your list automatically!

Where do you find “tell a friend” scripts? You could
get some free tell a friend scripts if you do a Google
search.

This is the script I use is:

http://www.tafpro.com

And if you technical dummy like me, you can ask Paul
to install the script for you.

A simple twist to this strategy is you can have a
tell-a-friend contest as well. A protégé of mine did a
tell-a-friend contest that was extremely successful.
He increased his traffic by 5-fold in that week. How?

What he did was very simple, stating whoever referred
the most visitors to his site in that week would get a
free IPOD. Slack, eh?

Let me you another killer viral marketing strategy
that very few people use.

Giving away a free e-book is a pretty common strategy.
But what I want you to do is to create an e-book for
your AFFILIATES to give away to their lists.

Let’s say you have a 20-page e-book. Instead of asking
your subscribers to pass it along (which is not very
effective) you encourage your visitors to join your
affiliate program. Then you let them customize and
brand the e-book with their own affiliate links for
your products!

Now, they’re motivated to tell everyone about you. Now
they’re motivated to pass it along the e-book to every
single soul they know. Why? They are getting something
out of it!

That’s not all. The people who read the e-book might
also become your affiliates, they will go to your
sites, create more customized e-books and they too
will pass those e-books to more people.

Do you understand the power of this? That’s viral
marketing on steroid!

If you’re still a little confused, check out.

WebsiteConversionExpert

And see the various brandable e-books I offer my
affiliates.

And the people who read your e-books are much better
prospects because they’re pre-sold on your materials.
So they’re much more likely to buy from you when they
hit your sales page.

So what are you waiting for? Start cranking your
“viral marketing” machine today. You’ll see that your
traffic and sales will grow steadily with absolutely
no work on your part.

Like the infomercial guru Ron Popiel said, “Just set
it and forget it!”

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

A Sneaky Little Technique That Can Boost Your Online
Profits By Up To 330%!

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

Today, I’m going to teach you an extremely powerful,
marketing “secret” that will get your profits
multiplying like rabbits.

But first… let me ask you something.

When is the last time a computer bought your product
or paid for your service?

The answer is never. No one sells to machines. And
yet, because of the net… because of the
technology… because of the automation… experienced
entrepreneurs who take their business online, forgot
that they’re doing business with PEOPLE.

The fact that your “store” is a website or that your
marketing message is delivered via email rather than
snail mail doesn’t change who your target is: real,
live human beings with thoughts, emotions…and
hopefully deep pockets!

Even though you’re using a webpage, an autoresponder,
or an email, it’s really YOU — a person — who’s
reaching out to a customer or prospect.  Success in
selling happens when a one-to-one personal connection
occurs.

Relationship is the key.

You can’t sell benefits to a computer. You can’t get a
computer excited about how good it will feel after
using your product or service. It’s so obvious; it’s
ridiculous. You’re selling to a person. And if you
want that person to buy from you, you need to put
yourself out there.

So why do a lot of people act like they’re criminals
and disappear when they’re selling online?  Are you
guilty?

Do you use the Internet itself to create walls that
hide “human side” behind technology. Do you hide
behind emails instead of making phone calls? Do you
peak out from behind your website without offering a
“hard copy” way to reach you?

And do you play a weird game of hide-and-seek with
customers using frequently asked questions and
customer service “tools” so that you never really have
to connect?

I know, I know! You’re saying that automation and
technology are the biggest advantages of the Internet.
All these streamlined communications processes help
you do good business.

That’s fine, if what you want is good business. But
personal communication can make your business great.

Sometimes just by adding that personal touch… that
human factor… to your site can boost your sales by
100%, 200% to as much as 330%!!!

What am I talking about? I am talking about a tangible
demonstration that your business is trustworthy
because trust is at the foundation of every sale.

So it turns out that this secret strategy is actually
a simple one, too. I’m talking about adding a phone
number to your site… and a mailing address…and a
fax number. I’m talking about giving your customer an
option contact you one-to-one.

I’m talking about talking! Just talk to your customers
and find out what they want.

Now you might say, “Dan, this won’t work for me. I’m a
one-person operation and I’d get so buried by phone
calls that I wouldn’t be able to do anything else.”

You know how important testing is in business, don’t
you? Well, why not test my theory before you reject
it. Do it my way. And see if you will actually get a
lot of calls.

I think you’ll be surprised. I have a lot of clients
who add phone numbers to their sites, and they don’t
really get that many phone calls.

If you’re really stretched to the limits time-wise,
you could hire someone to handle it for you in-house
or outsource it… although I think outsourcing almost
defeats the purpose by putting you one step further
away from your customers.

Personally, I urge you to talk to your customers once
a while. It’s time well spent…even if time is money.
You’ll learn a lot from the conversation — what
people want and how they want it.

And that, I assure you, can be worth millions
(literally) to your business.

Do you know that a lot of people actually have a fear
of picking the phone and calling a stranger? So it’s
unlikely that you’re going to get flooded with a lot
of Chatty Cathies and Talky Teddies you’ve never met
before who just want to shoot the breeze for ten
minutes.

So why will people pick up the phone and call you?
Probably for one of four important reasons that make
these valuable calls that you’ll want to take.

1.       They have an urgent problem, and they need a
solution now! If your product/service will solve their
problems, they’ll buy from you - NOW.

2.       They want to buy from you, but they might
just have a few questions and you answer them well,
they’ll buy from you - NOW.

3.       They might have a comment regarding of your
product or service. This could be helpful to your
business and make them more likely to buy from you in
the future.

4.       They might have a problem, and they’re mad.
But even if they are, you can fix it for them. Then
they’ll love you, and they’ll buy from you again and
again.
You may not have realized it before, but every
telephone inquiry from a customer or prospect is a
money call.  And when money calls, you want to be sure
to answer. Because each one of these money calls mean
sales in one way or the other.

Personally, I love it when my phone rings. Because
it’s either one of my deep-pocketed mentoring clients
who wants to run something by me OR a prospect who
wants to give me money.

Ching-Ching! How can you NOT love those calls?

And here’s a special message for you if you’re selling
a luxury service or a high-end product.  It’s tough to
sell big-ticket items offline, and even tougher
online. It’s not impossible… but it’s tough.

Think about it. Someone who’s looking for a marketing
consultant and sees your site is probably NOT going to
plunk down $5000.00 in an electronic payment just
based on nothing more than your online sales copy.

And don’t be fooled that an autoresponder series will
do the trick any better. It’s tough to close a sale
for thousands or tens of thousands of dollars just
through emails. Not impossible… but tough.

But, you can easily close a $5000.00 sale via the
telephone. (If you know how to “give good phone,” that
is).

A lot of copywriters don’t do it the “easy way.” They
avoid the telephone. They only communicate via emails.
Or they charge exorbitant “consulting fees” for phone
calls as a way to telegraph that they don’t want to
speak to people.

Now, that’s their personal preference. But perhaps
they should put themselves in the shoes of their
clients who say, “This means I’m going to hire a
copywriter and pay thousands of dollars to a service
provider — an employee — that I won’t even be able
to speak to by phone? That stinks!”

Worse than annoying a prospect, lack of accessibility
makes people suspicious. They might feel like you’re
hiding something… that you’re not being totally
upfront.

Take the mayor of New York City, Michael Bloomberg.
The mayor’s office has a website, but his home phone
number is listed in the telephone directory. And,
while it sounds unbelievable, he actually does pick up
the phone when he’s home and talk to his constituents.

They love him for it.

Take me for example. I am actually one of the very,
very, very few experts who can be reached by phone. If
I’m not on a call already or working one-on-one with a
client in my office, I always pick up the phone.

And when I can’t pick up before the machine does, I
try to return all my calls promptly. (Unless, they’re
trying to sell me insurance or some crap.)

Accessibility is, in a way, my unique selling
proposition. People are actually very surprised when I
call them back. They know how busy I am. And my
prospects respect and appreciate that I prioritize
them.

Is every call a walk in the park that ends with a trip
to the bank? Well no. Sometimes I do get calls from
some jerk who just wants to “bust my balls” or waste
my time.

But really… the whackos are few and far between.
Most of my callers are good people. They’re calling me
because they want me to help them with their
conversions, not because they want to BS the weather.

I’d say 95% of the people who call are very serious
and I’m happy to have the opportunity to speak with
them. As for the other 5%… once they “reveal”
themselves, I get off the phone very quickly.

So how can you use this sneak technique to beef up
conversions on your site? To borrow the old phone
company slogan: “Reach out and touch.”

Add a telephone option to your site and take orders
via telephone. If you think this could be
overwhelming, you could test just taking calls within
business hours.

If you’re doing huge volume, add a toll-free number.

If you’re doing big business in the international
market, outsource so that you can accept phone orders
24/7.

The Internet is the Land of Opportunity, although some
online entrepreneurs think they’re in Lazy Land… and
don’t understand why they’re not succeeding.

They want to live the ultimate Internet marketing
lifestyle dream. They want everything to be automated.
They want their ads to find the prospects, they want
their site to sell the prospect, take the money, and
forward a deposit directly into their online bank
account.

That dream can be real, but too many business people
are relying too much on the technology to do ALL the
work for them. Sometimes, it’s good to go back to
old-fashion communication.   Silence may be golden,
but in business… talking is pure platinum.

We’ll “talk” more soon.

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

7 Levels of Internet Marketers

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

If you want to jump-start your life and your business,
you have to know what type of Internet Marketer you
are.

True financial success only comes to those that master
this concept. So ask yourself, “Do you know what kind
of Internet marketer you are”?

Have your marketing experiences on the Net been
positive, negative or mixed?

I’m sure by now you want to know why you get the
results you do (positive or negative) that you get
when you market online, right?

If not, you should…

Let me tell you some hard facts. I have spent years
around hugely successful and rich Internet marketers.
I’ve personally helped thousands of Internet marketers
excel and realize their financial dreams.

While working with many of these marketers, I
discovered a simple secret. One that may be the key to
your financial success.

Despite the many and varied personality types in the
world (and there are many my friends), there are
really only seven basic types (or levels) of
marketers. And while it is common for an individual to
drift a little from one entrepreneur type to another,
most people will stay fixed at one level or marketing
their entire lives.

This is bad news.

Far too often I see people who are “stuck” at one
level of marketing. Why is this bad? I’ll tell you… it
prevents them from realizing their true financial
potential. Sound dire? It is, but don’t worry.

The good news is that anyone, with a little effort,
can easily upgrade their marketing skills and realize
financial stability (even you!).

The first step you need to take to upgrade your
financial status is identifying what type of marketer
you are. Knowing this will provide you a clearer
understanding of why you achieve (or don’t achieve)
the financial results you want and need to realize
your dreams.

With this new awareness and understanding, you can
adopt (or maintain) the attitudes necessary to reach
the level of marketing you want and need to succeed.
You can then reinvent your marketing strategy using
this awareness and take the proper action needed to
realize the financial results you so richly deserve.

As you read through the seven levels of marketers
provided below, I want you to know that at various
times in my life, I have been at almost every single
one of them. It was only as my knowledge and
experience increased that I was able to upgrade to the
level I am at today.

At some point while reading the descriptions of each
level, you will probably recognize where you are or
where other people are you know.

I recommend while reading you write down where you
currently are as you discover your level, to help
improve your awareness of your current strategy. This
will also help you realize where you need to go.

Here are the seven levels of Internet marketers.

Level 1 - The Mooches

The “Mooches” are people at the very bottom level of
marketing. They’re clueless and sit around wasting
their time. Most are completely ignorant of the
moneymaking opportunities available on the Web. These
people spend their time whining about their financial
status without taking the time to evaluate what they
need to do to get ahead.

Most Mooches don’t have a clue about Internet
marketing. If you ask them what the Internet is for,
they’ll say, “to chat” or “to e-mail friends” or even
better, “to watch porn”. You know, something useless.

They are the kind of people you see working dead-end
jobs with nowhere to go.

They don’t like what they do and find plenty of time
to complain about their job, but no time to do
anything about it.

Most Mooches don’t take time out to invest in
themselves or their self-education. They have no
self-esteem and feel that richness and financial
security is out of their reach.

While they may admire the achievements of others, they
don’t see themselves as winners. Most believe the real
winners are “lucky” rather than savvy people. They may
know people who are successful, but they allow their
fears to hold them back.

Here’s a brief summary of Mooches top traits:

* Ignorant of the Internet and all it has to offer.

* Believe the Internet is for fun not for making money.

* Lack any marketing savvy.

* Lack the motivation necessary to succeed.

* Have poor self-esteem and are afraid of taking
chances.

* Believe real fortune is a matter of luck rather than
skill and hard work.

My advice: Shut up, stop whining and get a damn life.
No one is going to hand you the winning lottery
ticket. If you want to succeed you have to believe in
yourself and work hard to get where you want to be.
Period.

Lever 2 - The Wanna-Be

The “Wanna-Be” has ambition, but not enough. They
wander around in the dark looking under stones for a
magic treasure box. They want to make money, but don’t
have a clue how. They get sucked into ridiculous scams
and waste their money on garbage ideas that won’t get
them anywhere. They need to get smart quick about
where they need to go to turn their life around.

Most Wanna-Be marketers have heard of the Internet and
know people who make money on the Net, so they are
easily excited about opportunities. Unfortunately they
spend most of their money on MLM and other moneymaking
scams rather than chasing real opportunities.

You’ll recognize this person as the kind of person who
rapidly floats from one business opportunity to
another, dreaming one-day money will just fall in
their lap. They want to make money, but lack the drive
and motivation necessary to succeed.

They are too busy spending their time looking for “get
rich quick” opportunities, so they spend a lot of time
signing up for “guru” mailing lists and fast money
scams.

Most don’t have a clue it’s not their lack of money
but their lack of knowledge that is keeping them from
succeeding.

Wanna-be’s would do better if they just took some time
to find out what it takes to work smarter. Here’s a
quick summary of Wanna Be top personality traits:

* Like Mooches, lack real motivation.

* Want to make money but haven’t figured out how.

* Fail to take real responsibility for their actions
and their life.

* Believe money grows on trees.

* Easy prey for scam artists. They invest in cheap
opportunities believing this will fulfill their dreams.

My advice: If your life stinks, it’s your fault!
Moneymaking is hard work. You have to put yourself out
there, learn all there is to learn and then DO it. You
can’t rely on get rich quick opportunities or you will
continue to fail.

Lever 3 - The Pretend To Be

The “Pretend To Be” is living a lie. They pretend to
work hard, to do what it takes to get where they need
to be. But they don’t actually DO anything. Most are
perfectionists, worried about getting it right the
first time. They don’t realize just how much they can
learn even by making a few mistakes.

Most Pretenders are waiting for the perfect time to
start a new business. They don’t realize the perfect
time is NOW. They talk talk talk about starting an
Internet business but lack the guts necessary to DO
IT. Many have successful offline businesses and spend
lots of their hard earned money attending seminars and
buying e-books about Internet marketing.

They may lie to themselves believing that they are
preparing themselves for the day they will jump in and
DO something. These guys know a lot but don’t take
action, so ultimately they set themselves up for
failure.

A good example of a Pretender is a successful
overworked doctor who spends $20,000 on info-products
but doesn’t develop a website. The Pretender doesn’t
understand a key principle of this industry… You don’t
have to get it right the first time; you just have to
get started.

They say they want a successful business, but the
truth is they are afraid to step out of their comfort
zone. They lack courage, and instead hide behind what
they know rather than taking a chance and exploring
the unknown.

Key traits of the Pretender include:

* The like to talk the “talk” but don’t walk the
“walk” when it comes to their life and their business.

* They lack courage and fear the unknown.

* They fool themselves into thinking they are making
progress by buying more and more useless products and
attending seminars. They never actually do anything
however.

* They live under false pretenses, believing there is
a “right” time to start and a “wrong” time. (There is
no right time unless that time is NOW!)

My advice: You don’t have to get it right, you just
have to get it going. Get off your butt and start
doing.

Level 4 - The Newbie

The “Newbie” is on their way to the fast track, they
just lack experience. They have the desire to learn
and grow, and may have the skill and talent necessary.
They jump into opportunities with all the freshness
one would expect of an eager beaver in the industry.
They have done some homework, but lack the technical
know how to get where they need to be.

There is hope for the Newbie. They feel excited and
probably have read a few books about Internet
marketing. Unlike Pretenders, they are willing to
invest a lot of time in themselves. They will buy
resale rights, reprint rights, licenses of many
products… but lack the know how about how to market
them.

They may already be making a few thousand bucks each
month, but have the potential to make a lot more if
they focus better and improve their technique.

They don’t understand it’s not the products you sell
but the MARKETING that leads to financial success.
It’s not what you sell, but how you sell it.

Newbies have ambition they just don’t have enough. The
lack the technical knowledge necessary to take their
business to the next level. They also believe that to
succeed they have to do everything themselves, when
what they really need is the help of an expert. They
are control freaks that believe, “If you want
something done, you gotta do it yourself.”

Most Newbies have tunnel vision. They fail to see the
big picture.

Key traits of the Newbie include:

* Most Internet marketers fall into this category.

* Most feel confused about the right approach to
marketing.

* They think it is enough to build a dynamite site,
that if you build they will come.

* They lack a basic understanding of marketing.

* Most of them are broke so they can’t afford to hire
anybody.

* Lack of vision - don’t know what they want to
achieve in the long-term.

* Lack of direction - don’t know want to do next and
how to take their business to the next level.

My advice: If you could get there on your own, you’d
already be there. Ask for help if you want your
business to rise to the occasion and if you want to
reach the next level.

Level 5 - The Marketer

The “Marketer” is well on their way to victory. They
are making some money. They are strong marketers. They
still lack the ambition necessary however to get off
their butt and do what they need to do to truly
realize victory.

Most Marketers have a website or a moneymaker but
don’t have a business. They posses a strong
understanding of marketing, copywriting and traffic
generation and have a clear sense of what their
audience is looking for. They are often leaders within
their niche and make good money.

They enjoy a comfortable living. The problem is they
are sitting on their “ass-ets” and thinking what they
have accomplished so far is all they can do. They fail
to realize there is more opportunity available if they
are willing to put in a little extra effort.

They are more comfortable hanging out in their comfort
zone. A good example? A client of mine making $10,000
a month. He is making a good living, but fails to
realize he can make even more.

Most savvy marketers think they know it all and have
seen it all but they haven’t. They often compare
themselves with Level 1 to 4 instead of Level 6 and 7.
It is this low expectation of themselves that kills
them.

Many have the ambition to make more money but lack the
knowledge necessary to do this. Because of this they
feel stuck.

Key traits include:

* Have created some success but fail to realize they
can create more wealth if they apply themselves.

* Are afraid to step out of their comfort zone.

* Many are playing not to lose instead of playing to
win.

* Most will excel and prosper quickly if offered
guidance.

* Have the potential to take their business to the
next level.

My advice: You don’t know what you don’t know. You
can’t solve a problem with the same mind that created
it! Get a mentor. Raise the bar, improve the
expectations you have for yourself.

Level 6 - The Master

The “Master” is a smart marketing agent. They are
making good money, and can teach others how to do the
same. Most are visionaries, charismatic leaders who
have a good handle on everything they need to succeed.
They’ll fail only if they stop thinking about what
more they can do. There is always more success just
around the corner, if only one takes the time to look.

The Master marketers are millionaires, or at least
making 6 figures a year. They are leaders in their
industry. They are well versed in direct response
marketing and can teach others. They have a vast
amount of knowledge both online and offline and
experience working in different businesses.

Most have experience working with adversity. They are
high performance people who make great mentors. Most
understand traffic conversion and traffic generation.

The Master marketer can get into any niche and make
money, even if they don’t have any affinity or
experience working with a niche.

They recognize the Internet is nothing more than a
medium they can use to make money. They integrate
online and offline marketing. They posses a solid
understanding of copywriting, testing and tacking.
They build a team of experts around them and delegate
responsibility to talented people.

They create a vision and strategy. They understand
that less control actually translates into more
control. They don’t worry about managing the
day-to-day but rather focus on the big picture. They
empower their team to excel and create money for them.

Key traits include:

* Outsource almost everything except the marketing.

* Never stop learning - Stay hungry and keep learning
and investing in themselves.

* Believe in themselves and their ability.

* Have a clear vision of they want to accomplish.

* Understand their business is there to serve them,
not the other way around.

My advice: You’re more than what you have become, if
you allow yourself to go beyond. There is always
something more you can achieve if you set your mind to
it.

Level 7 - The Entrepreneur

This is where everyone should aspire to be. The
Entrepreneur has already achieved true victory. They
are the models that others try to mimic and follow. If
you ask me, your goals should be no less than
achieving “The Entrepreneur ” statue.

These are the multimillionaires, the master sales
people and the master marketers. They have a strong
team of talented people with different expertise
surrounding them.

They hire people that are smarter than they are to
ensure their success. They have a clear vision for
their company in the short-term (1-3 years) and in the
long-term (5-10 years). Most sell their Internet
business at a profit of millions of dollars.

These are the people taking their companies public.
They are raising capital and selling to the public… to
shareholders… but not to customers.

They have an exit strategy in place before starting
something new. They recognize the purpose of a
business is to sell it or put it on autopilot so they
can enjoy their lives to the fullest. This is where
you want to be.

Key traits include:

* Visionaries and entrepreneurs.

* Taking their companies to public.

* Raising Capital.

* Website could be making millions a year.

* Have professional managers running their business.

* Example: ebay.com, google.com, yahoo.com… etc.

My advice: Give back to society.

So now I ask you… Which one are you? Which one do you
want to be? The people you know, which level are they
at? Are they realizing their dreams? Why or why not?

You have to ask questions, have a firm understanding
of where you are NOW and where you WANT to be soon if
you want to succeed. Don’t just charge ahead blindly,
but don’t sit on you’re ass either.

If you want to succeed, take charge of your life and
your financial future. Find out where you are, and
what steps you need to take to be where you want to be.

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.websiteconversionexpert.com/cmd.php?Clk=1718048

How To Get Your Customers To Fall In Love With Your
Products And Services

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.

My hair grows so damn fast. I have to get a hair cut
every 3 weeks. Every time I need a haircut I go to
Peter in downtown, Vancouver.

You know… Peter actually worked in New York 10 years
ago. I guess you could say he earned his chops in New
York. And he’s cut hair for many celebrities,
including Jim Carrey, etc.

Then he moved to Vancouver and opened his own salon.

Well, if Pete is good enough for Jim Carrey then he’s
good enough for Dan Lok.

I’ve been going there for 8 years now.

Talk about customer loyalty!

Yeah… so I’m sure you are asking why am I so damn
loyal? Right?

What makes Pete different than the other hairdressers?
Why do I go back to him again and again?

Well I’ll tell you. Pete works at it. He builds loyal
customers in each interaction and builds them into
every haircut he produces. He didn’t attract the stars
simply because he cuts hair well (though he does). He
also offers exceptional customer service.

And I have to tell you, even if Pete’s haircutting
ability wasn’t 110%, I’d probably still go back. Why?
Customer service. Commitment. Quality.

So ask yourself, how do YOU build loyal customers?

The best way to build loyal customers is by using the
loyalty ladder concept. I want you to picture an
ordinary ladder.

Now consider each rung of the ladder. Each “rung” is a
“stage” of loyalty a customer may have. There are many
different stages of loyalty customers demonstrate at
each rung of the ladder:

*Raving Fan

* Devotee

* Member

* Customer

* Shopper

* Prospect

* Suspect

Let’s describe each of these in more detail.

Suspect
The suspect is the lowest rung on your ladder, when a
customer starts out on your loyalty ladder. This is
when customer’s are at the very bottom of your ladder.
These are people who may or may not want or need what
it is you sell. They may not have any money. They are
simply people who are not buying.

Prospect
Prospects are suspects who have taken some sort of
action like subscribing to your newsletter, giving you
their email addresses or those who have asked you for
some sort of free information. They are people who may
turn into active customers, but aren’t there yet.

Customer
A customer is anyone who has actually spent money with
you. You have to differentiate between your prospects
and your customers. This is one of the reasons it is
so damn important you segment your lists. You don’t
want to have everyone on ONE BIG list.

At the very least, you should have a prospect list and
customer list. You should treat your prospects and
customers very differently. You should always give
your customers more attention. Give them a better deal
than everyone else. Why? They are already paying you
for your products and services. Prospects are
important, but customers are even more important.

Member
A member is someone who buys from you more than once.
These are customers that now trust you. They feel they
belong with you in some way. Now listen up. Customers
who make two purchases are 10 times more likely to
make more than someone who makes only one purchase
with you. So anyone who is a member deserves special
attention, because if they buy twice, they are likely
to buy again.

Devotee
What’s the difference between a devotee and a member?
A devotee is someone who not only buys from you, but
tells other people about you. They send you referrals.
They promote you actively. They are happy to be your
free sales force because they get so much value from
you.

Raving Fan
The next stage in the ladder is Raving Fans. Usually
only 1% to 5% of your customers become Raving Fans.
They’re one of your most valuable assets. They pretty
much own everything you have. And, whatever new
products and service you come up with, they will buy
without blinking an eye.

The Raving Fan will stick with you for years as long
as you don’t screw up in a major way.

There’s a very strong trust and bond with you and the
Raving Fans. They trust you 100%. They want to see you
succeed. They want to see you do well. If a devotee is
someone who sells for you, a Raving Fan is someone who
can’t STOP selling for you. Raving Fans tell everyone
about how fantastic you are. They talk about your
company. They love you.

These days it’s more expensive than ever to get a new
customer. Most businesses in fact are acquiring their
customers at a loss or break-even point. That means
you have to get your customers to come back to you and
buy again and again.

Why? That customer isn’t simply profitable to you.
They are your most important resource. What you want,
what you need is as many raving fans as you can get.

You will succeed when you sort your prospects from
suspects, move people up from prospects to customers,
from customers to raving fans.

You need to have a marketing system that automatically
moves people up the loyalty ladder as quickly as
humanly possible.

Very soon, it’ll be like me and Pete. I am one of
Pete’s Raving Fans. I send him clients. I sell FOR him
without him asking me to it. I write about him in my
article! I only go to him and nobody else. And I am
thrilled to show up every month, 12 times a year to
give him money. And I’ll keep going to him unless he
retires from the business. That could be another 10 to
20 years.

You see how much a Raving Fan like me is worth to
Pete’s business?

Sincerely,

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert

Why You Aren’t Making The Money You Want To On The
Internet And What To Do About It!

Copyright © 2006 Quick Turn Marketing International,
Ltd.

Many clients come to me with problems…

The most common problem I hear from people is they
aren’t making the kind of money they want to make with
their Internet business. They don’t know what the
problem is and they want me to help.

I’ll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don’t
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.

Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?

They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I’d say
almost all opportunity seekers have this mind-set.

They jump from one program to another hoping one of
them will lead to success.

Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.

They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.

Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.

These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.

They always are looking for shortcuts, and then wonder
why it isn’t working.

It isn’t working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.

Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You’re not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.

Horizontal Vs. Vertical Business

Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.

People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.

Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you’ll have one group of customers
and you can become a big fish in
a small pond.

You’ll have all your eggs in one place yes… but you’ll
become an expert egg layer and watch all your eggs
hatch with great success.

Make sense?

What is the problem with a horizontal business? You
aren’t specialized.

It’s almost impossible to make a six-figure income
with this kind of business because you don’t spend
enough time on any ONE business.

When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can’t compete. You also
build a strong client base with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are
opportunity seekers.

The key is thinking like a true Internet entrepreneur.
Don’t jump on the trend bandwagon. Don’t ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.

Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.

Sit down. Think about it.

Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.

This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it’s
much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:

WebsiteConversionExpert