Web Site Marketing - killer hedlines. Interesting article.
The Lazy Writer’s Way to Creating Killer Headlines!
Copyright © 2006 Quick Turn Marketing International,
Ltd.
Dear Friend,
I have a confession to make.
It’s about the title of this article. I stole it and
I’m not ashamed to admit it.
I “modeled” the title after the highly successful ad
headline “The Lazy Man’s Way To Riches.” Contrary to
what you believe,
Top copywriters don’t make up the “killer” headlines
they write, they steal them.
Now, don’t get me wrong. I’m not talking about
word-for-word plagiarizing here. I’m talking about
taking already “proven” headlines and using them as a
basis for writing your headlines.
Here’s an example of how to do it: Let’s use the
famous headline…
” Who Else Wants To Look Like A Movie Star?”
This headline has been ripped-off (ethically) many,
many times by nasty marketers…including yours truly.
Why? Because it works!
Let’s say you’re selling a home study kit that teaches
pepole how to get a job fast. How could you adapt the
“killer” headline above for your ad?
How about this:
“Who Else Wants Their Phone Ringing Off The Hook With
Quality Job Interviews?”
After your headline, you’d go into the story. Tell how
tough it is to get an interview in today’s job market.
Show them some stats. Report how most people just hope
the phone will ring after they send out a bunch of
resumes.
Next, you’d go on to tell how your stuff is different.
How using your stuff can help them ace the interview
and get that dream job and make their career wishes
come true…blah…blah…blah…
Got it? Good.
Let’s try another one. Let’s say you’re selling
natural supplements to baby boomers. How about…
“Who Else Wants To Feel Healthy and Young Again
Without Taking Drugs?”
Baby boomers want to feel good and look young. Push
right on their hot buttons and they’ll respond.
Here are a few more examples for different products or
services…
“Who Else Wants To Grow Bigger, Prettier Flowers Next
Spring?”
“Who Else Wants To Be Forever Beautiful Without
Acne…?”
“Who Else Wants To Play Free Golf And Make Up To $ 397
A Week For Playing?”
“Who Else Wants Better Sex All The Time?”
“Who Else Wants To Learn To Play The Piano Without
Years Of Scales, Drills, and Silly Little Songs?”
“Who Else Wants To Build A Million Dollar Practice
Without Cold-Calling, Without Pushy Sales Techniques &
Without Begging People To Do Business With You!”
I think you get the idea. This is how the pros do it.
Not always, but a lot of the time.
This lazy method of using “proven” headlines to base
your headlines on delivers great results — you have
about a 1,000% better chance of coming with a winning
headline than if you try to dream one up yourself.
A great source for effective headlines are the little
blurbs on the front covers of magazines like Reader’s
Digest, Cosmo, Redbook, Woman’s Day, Men’s Health,
Men’s Fitness and tabloids like The National Enquirer.
Any serious Quick-Turn Marketers should subscribe to
The National Enquirer!
I LOVE The National Enquirer and you should, too. Did
you know The Enquirer has some of the highest paid
writers on the planet? Their amazing “word jockeys”
deserve the BIG bucks because they’re the people who
write the amazingly powerful headlines that give The
National Enquirer its ‘edge.’
The writers for The Enquirer are among the best
anywhere in the world. Their headlines and articles
are clean, concise, interesting and most importantly,
easy to understand! That’s what sells the magazines
week after week. And that’s why more people read ANY
single issue of The Enquirer than have read the Bible
since it was first printed! (No joke. It’s true.)
You swore you’d never buy another tabloid “rag”, but
time and time again the headlines on The National
Enquirer are so enticing that you feel compelled to
pick it up from the newsstand just to see what the
fuss is all about!
Now that you know the secret to being a “lazy”
headline writer, it’s time for you to act. Go to the
bookstore or supermarket and pick up the magazines and
tabloids I referred to above. Start writing down any
good headlines and start creating your own little
“Fort Knox” of golden headlines.
Then when it’s time to start writing your sales letter
or ad, just get out your headline collection and go
through them one at a time.
Pretty soon your mind will start to catch fire and
spark a few headline ideas… maybe even a “killer”
headline that will put you and your product/service on
“The Most Wanted” list.
I know what you’re thinking: you want more proven
headline examples that you can “steal” for yourself.
You’ve come to the right place: I have hundreds of
winning headlines that I’ve collected and used over
the years. Many are unique and you won’t find them
anywhere else.
Money can’t buy happiness and it can’t buy my Killer
Headline List either. BUT…flattery will get you
anywhere! So please, send me an e-mail telling me
that you’re enjoying “Dan’s Rant”.
Stroke my ego a bit and I might feel SO GOOD that I’ll
just “hand you over” a mountain of proven headlines in
one of the future issues of “Dan’s Rant.”
Until next time…
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with
little knowledge of the English language and few contacts.
Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World’s #1
Website Conversion Expert. To find out what Dan is
up to now, visit him at: