Web Site Marketing - sales copy effects web traffic. Interesting article.
The Shocking Truth About Web Traffic!
Copyright © 2006 Quick Turn Marketing International,
Ltd.
“Dan, I’m stumped,” said my client. (I’ll call her
Wanda Widget to protect her identity). “I’m getting
more than 6000 unique visitors a month to my website,
but I am only making 10 or 11 sales a month and my
product is only selling for $97!”
Wanda had just hired me to critique her website,
“Widget Talking Library, an online resource for the
blind and visually impaired. For less than $100,
people with vision problems could access a library of
regular “talking books” plus a special resource
section specific to their unique life circumstance.
After reviewing what she’d done, I told Wanda, “You’ve
done a lot of right things. The Talking Library is
definitely a niche market and you’ve got an
info-product that your prospects truly want.”
I continued, “Your market has the money to purchase
what you’re selling and you ARE delivering a ton of
value for $97. It’s pretty obvious that the ONLY
reason your website is not cranking out a lot more
cash is… your sales copy is just not getting the job
done.
Wanda was surprised and asked for details…
“It’s boring,” I told her. “It’s dull. It’s not
dramatic enough. It’s feature-oriented, instead of
benefit-oriented. There’s no call to action. There’s
zero urgency.”
“Wanda, the bottom line is… it sucks!”
Now Wanda is a tough old bird, so my criticism didn’t
knock her on her butt, it made her jump to her feet.
“Eureka,” she said. “You’ve found it. You’ve shown me
the mistake I was making.”
Wanda’s story has a happy ending because together we
helped her correct her mistake and change her website
from a “wienie” to a “winner.”
So my friend, the question is this: are you a “Wanda
Widget”?
1. Is your web copy unproductive?
2. Are you still trying to find the 101 super-duper
ways to drive a hoard of traffic to your website?
3. Are you still trying to compete with the world and
get higher ranking on search engines on all the major
search engines?
Don’t get me wrong, there’s nothing wrong with that. I
do all that stuff myself. But it’s not all that I do.
Is it all that you do?
If it is, are you missing the mark? Yes!
And I’ll tell you why: There’s no point to spending
all your time and energy enticing people to your
website if your web copy doesn’t convert those
visitors into buyers!
This will blow your mind: if your web copy sells, you
really don’t need as much traffic to make a very good
income online.
Which is easier: driving traffic to your website or
making a few quick changes on your site’s ad copy?
The answer is a no-brainer.
Instead of making a sale every 600 visitors (and
working like a dog to get those 600 visitors to come
“sniffing around”), you can just fine-tune your sales
letter (or have a professional do it) so you can start
pulling sales from every 100, 50, or even 25 visitors
to your site.
That’s the way to increase your profits by 100%, 200%,
or even as much as 1,700% without working any harder,
without launching more products, and without any extra
traffic!
Let’s get back to WidgetTalkingLibrary.com as an
example and do some calculations here:
Wanda is selling a $97.00 “library card” offer that
converts 1 out of 600 into customers (pathetic!)
Wanda will only make $970.00 off 6,000 visitors a
month! (double-pathetic!)
But that same $97 library card presented with a
“killer” sales letter that converts just 1 out of
every 100 means she’s instantly increase her sales by
6-fold to $5,820.00 with the same amount of traffic!
You tell me… once you get up off the floor and the
shock of this information has worn off… You tell me:
is it worth the time and effort to “rework” your copy
to make sure it squeezes every ounce of potential
profit from your existing traffic?
Hell yes!
There’s nothing smarter and more effective than having
sales copy that’s “gassed up and ready to go” BEFORE
you spend the time and money to send traffic to your
“pump.”
Happy motoring!
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World’s #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at: